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Blog Archives

Don’t miss this: The new face of radio

Posted on April 14, 2016
Tagged:  media buyers, media planners, radio, radio listening, the new face of radio, the new face of radio in america |

Take heart, media agencies are hiring again

Posted on March 28, 2016
Tagged:  agencies, agencies hiring, career advice, hiring, hiring agencies, media buyers, media planners

Radio buyers: Programmatic is still a ways off

Posted on March 18, 2016
Tagged:  local radio, media buyers, programmatic, programmatic radio, radio buying, radio programmatic, the new face of radio in america

Tell us, what’s your take on sports media?

Posted on March 18, 2016
Tagged:  media buyers, media planners, sports, sports media, sports on tv, sports ratings, sports tv

Readers: It’s grim at agencies these days

Posted on March 7, 2016
Tagged:  agencies, agency jobs, agency morale, media buyers, media people, media planners

Tell us, how are things at your agency?

Posted on March 4, 2016
Tagged:  agencies, ask rachel, career advice, media buyers, media people, media planners, research, salaries

Rachel, where do references go on a resume?

Posted on February 26, 2016
Tagged:  ask rachel, career advice, media buyers, media planners, rachel, rachel speaks, resumes

Rachel, I don’t get native advertising

Posted on January 29, 2016
Tagged:  career advice, media buyers, media planners, native advertising, rachel, rachel speaks

A media buyer’s primer on content marketing

Posted on January 25, 2016
Tagged:  content marketing, court stroud, media buyers, media economy, media planners, what is content marketing

Rachel, is this headhunter legit?

Posted on January 15, 2016
Tagged:  ask rachel, career advice, headhunters, media buyers, media planners, rachel, rachel speaks

Political spending in 2016: Way way bigger

Posted on January 12, 2016
Tagged:  2016 forecasts, forecasts, media buyers, media planners, political, political ad spending

Advertisers throw flag on ESPN college football

Posted on January 12, 2016
Tagged:  cfp, college football playoffs, espn, espn makegoods, makegoods, media buyers, media buying, sports tv

Here’s the big story of 2016: Fragmentation

Posted on January 11, 2016
Tagged:  2016, 2016 media stories, media buyers, media in 2016, media life surveys, surveys

Rachel, what’s a good raise these days?

Posted on January 8, 2016
Tagged:  ask rachel, career advice, media buyers, media planners, rachel, rachel speaks

Rachel, what the devil’s going on?

Posted on December 11, 2015
Tagged:  ask rachel, career advice, media buyers, media planners, rachel, rachel speaks

Commonground/MGS shuts down

Posted on December 8, 2015
Tagged:  agencies, Catching the next big wave: Hispanic advertising, catching the next big wave: hispanic media, hispanic media, hispanics, media buyers, media planners

For newspapers, a painful look back

Posted on December 4, 2015
Tagged:  advertising, media buyers, media buying, media planning, newspaper advertising, newspapers, reinventing the american newspaper
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