NCAA final plummets among Hispanic viewers
April 14, 2016
Turner’s telecast of the NCAA Men’s Basketball Tournament tumbled versus last year, when the game aired on broadcast network CBS, and those losses were sustained among Hispanic viewers as well.
The game between Villanova and North Carolina slipped 37 percent versus last year among total viewers across TBS, TNT and truTV, not a surprise considering last year’s NCAA final was on broadcast.
Meanwhile TBS and TNT combined to average 722,000 total Hispanic viewers for the game (truTV Hispanic numbers weren’t immediately available), down 52 percent from the 1.52 million Latino viewers CBS averaged for last year’s championship game.
Of those 722,000 viewers, 537,000 came from TBS, making that telecast the No. 2 program of the week on English-language cable among Hispanic viewers. AMC’s “Fear the Walking Dead” was the top cable program of the week among total Hispanic viewers with 571,000.
On Spanish-language broadcast last week, Univision’s 9 p.m. novela “Pasion y Poder” accounted for the week’s top five telecasts among Hispanic households.
The Tuesday episode of Telemundo’s “El Señor de los Cielos” was the top non-Univision program of the week, No. 8 overall with 1.27 million Latino households.
SPANISH-LANGUAGE PRIMETIME AVERAGES BY NETWORK
|
|||||||||
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
||||||
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
|
Univision
|
1.1
|
1260
|
2
|
0.6
|
1890
|
2
|
0.7
|
870
|
2
|
|
Telemundo
|
0.7
|
790
|
1
|
0.4
|
1190
|
1
|
0.5
|
610
|
2
|
|
UniMás
|
0.3
|
360
|
1
|
0.2
|
610
|
1
|
0.3
|
320
|
1
|
|
Estrella TV
|
0.1
|
140
|
0
|
0.1
|
210
|
0
|
0.1
|
90
|
0
|
|
MundoMax
|
0.1
|
80
|
0
|
0.0
|
120
|
0
|
0.0
|
40
|
0
|
|
Azteca America
|
0.1
|
70
|
0
|
0.0
|
110
|
0
|
0.0
|
60
|
0
|
|
*Each rating point is equivalent to 1 percent or 1.164 million homes Note: Viewing estimates include same day (3 a.m.-3 a.m.) DVR playback. Source: Nielsen |
|||||||||
TOP PROGRAMS – SPANISH-LANGUAGE BROADCAST
|
||||||
|
TOP 3 UNIVISION PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
||||
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
|
PASION Y PODER MON
|
1.3
|
2
|
1,483
|
79
|
0.8
|
2,462
|
|
PASION Y PODER WED
|
1.3
|
2
|
1,553
|
79
|
0.8
|
2,434
|
|
PASION Y PODER TUE
|
1.3
|
2
|
1,571
|
79
|
0.8
|
2,376
|
|
TOP 3 TELEMUNDO PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
||||
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
|
SENOR DE LOS CIELO IV - M
|
1.1
|
2
|
1,296
|
87
|
0.7
|
2,066
|
|
SENOR DE LOS CIELO IV - R
|
1.1
|
2
|
1,285
|
87
|
0.7
|
2,014
|
|
SENOR DE LOS CIELO IV - W
|
1.1
|
2
|
1,248
|
87
|
0.7
|
1,930
|
|
TOP 3 UNIMAS PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
||||
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
|
CINEPLEX (PT) SAT
|
0.4
|
1
|
449
|
156
|
0.3
|
804
|
|
CINE CANTINFLAS SAT
|
0.4
|
1
|
467
|
156
|
0.3
|
780
|
|
VIUDA NEGRA II, LA THR
|
0.4
|
1
|
417
|
156
|
0.3
|
747
|
|
TOP 3 ESTRELLA PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
||||
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
|
TENGO TALENTO THU 8P
|
0.2
|
0
|
232
|
226
|
0.1
|
350
|
|
TENGO TALENTO MON 8P
|
0.2
|
0
|
199
|
226
|
0.1
|
328
|
|
ALARMA TV - THU 10P
|
0.2
|
0
|
203
|
226
|
0.1
|
311
|
|
TOP 3 MUNDOMAX PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
||||
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
|
MIL Y UNA NOCHES MON 8PM
|
0.2
|
0
|
190
|
226
|
0.1
|
283
|
|
MIL Y UNA NOCHES WED 8PM
|
0.2
|
0
|
209
|
226
|
0.1
|
276
|
|
MIL Y UNA NOCHES THU 8PM
|
0.2
|
0
|
202
|
226
|
0.1
|
268
|
|
TOP 3 AZTECA PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
||||
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
|
FUTBOL LIGA MEXICANA FRI 2
|
0.2
|
0
|
214
|
226
|
0.1
|
364
|
|
AL EXTREMO TUE
|
0.1
|
0
|
126
|
226
|
0.1
|
182
|
|
AL EXTREMO THU
|
0.1
|
0
|
131
|
226
|
0.1
|
176
|
|
Source: Nielsen
|
||||||
SPANISH-LANGUAGE BROADCAST
|
||||
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1
|
PASION Y PODER M - F
|
UNI
|
9.6
|
2280
|
|
2
|
NUESTRA BELLEZA SUN
|
UNI
|
9.2
|
2024
|
|
3
|
SENOR DE LOS CIELO IV - M - F
|
TEL
|
8.0
|
1920
|
|
4
|
CAMINO HACIA DESTINO M - F
|
UNI
|
8.0
|
1907
|
|
5
|
HOTEL DE LOS SECRETOS M - F
|
UNI
|
7.9
|
1747
|
|
6
|
AQUI Y AHORA SUN
|
UNI
|
7.0
|
1526
|
|
7
|
C. CERRADO-ED. ESTELAR M - F
|
TEL
|
6.8
|
1443
|
|
8
|
SUENO DE AMOR M - F
|
UNI
|
6.2
|
1469
|
|
9
|
EVA, LA TRAILERA - M - F
|
TEL
|
5.4
|
1171
|
|
10
|
CRONICAS DE SABADO SAT
|
UNI
|
4.5
|
980
|
|
11
|
QUIEN ES QUIEN - M - F
|
TEL
|
4.4
|
947
|
|
12
|
GRAN HERMANO - SUN
|
TEL
|
3.5
|
846
|
|
13
|
CINE CANTINFLAS SAT
|
UMA
|
3.0
|
764
|
|
14
|
CINEPLEX (PT) SAT
|
UMA
|
2.9
|
789
|
|
15
|
SAL Y PIMIENTA MTWT.SSU
|
UMA
|
2.8
|
620
|
|
16
|
QUE NOCHE
|
TEL
|
2.7
|
593
|
|
17
|
REINA DEL SUR - SAT 9P
|
TEL
|
2.5
|
628
|
|
18
|
LADY, VENDEDORA ROSAS M - F
|
UMA
|
2.4
|
645
|
|
19
|
VIUDA NEGRA II, LA M - F
|
UMA
|
2.4
|
598
|
|
20
|
CINE DE LAS ESTREL SUN
|
UMA
|
2.3
|
604
|
|
21
|
ROSA DE GUADALUPE, LA MTWT…
|
UMA
|
2.0
|
498
|
|
22
|
TENGO TALENTO M - F 8P
|
ETV
|
1.3
|
310
|
|
23
|
ALARMA TV - M - F 10P
|
ETV
|
1.2
|
270
|
|
24
|
NOTC-CIERRE EDICION M - F
|
ETV
|
1.2
|
253
|
|
25
|
FLM ….FS. 2
|
AZA
|
1.1
|
256
|
|
Source: Nielsen
|
||||
HISPANIC ENGLISH-LANGUAGE BROADCAST
|
||||
|
# |
PROGRAMS |
Net |
Rtg |
P2+ (000) |
|
1
|
EMPIRE
|
FOX
|
4.9
|
1029
|
|
2
|
AMERICAN IDOL-THURSDAY
|
FOX
|
4.5
|
1035
|
|
3
|
DANCING WITH THE STARS
|
ABC
|
3.5
|
805
|
|
4
|
VOICE
|
NBC
|
3.3
|
734
|
|
5
|
AMERICAN IDOL-WEDNESDAY
|
FOX
|
3.1
|
655
|
|
6
|
GREY’S ANATOMY
|
ABC
|
2.9
|
605
|
|
7
|
BIG BANG THEORY, THE
|
CBS
|
2.8
|
589
|
|
8
|
LITTLE BIG SHOTS
|
NBC
|
2.7
|
599
|
|
8
|
MODERN FAMILY
|
ABC
|
2.7
|
641
|
|
8
|
NCIS
|
CBS
|
2.7
|
536
|
|
11
|
MIDDLE, THE
|
ABC
|
2.5
|
576
|
|
12
|
BLUE BLOODS
|
CBS
|
2.4
|
505
|
|
12
|
CHICAGO FIRE
|
NBC
|
2.4
|
495
|
|
12
|
GOLDBERGS, THE
|
ABC
|
2.4
|
590
|
|
15
|
BLACK-ISH
|
ABC
|
2.3
|
503
|
|
15
|
BLINDSPOT
|
NBC
|
2.3
|
466
|
|
17
|
60 MINUTES
|
CBS
|
2.2
|
436
|
|
17
|
AMERICAN IDOL: AMER DREAM(S)-04/05/2016
|
FOX
|
2.2
|
440
|
|
17
|
CHICAGO MED
|
NBC
|
2.2
|
484
|
|
17
|
SCANDAL
|
ABC
|
2.2
|
475
|
|
21
|
NCIS: NEW ORLEANS
|
CBS
|
2.1
|
420
|
|
22
|
LAST MAN STANDING
|
ABC
|
2.0
|
379
|
|
23
|
VOICE-TUE
|
NBC
|
1.9
|
434
|
|
24
|
BIG BANG THEORY, THE - SP(S)-04/04/2016
|
CBS
|
1.8
|
378
|
|
24
|
BLACKLIST
|
NBC
|
1.8
|
358
|
|
24
|
CASTLE
|
ABC
|
1.8
|
411
|
|
24
|
DR. KEN
|
ABC
|
1.8
|
381
|
|
24
|
FRESH OFF THE BOAT
|
ABC
|
1.8
|
407
|
|
24
|
HAWAII FIVE-0
|
CBS
|
1.8
|
352
|
|
Source: Nielsen
|
||||
ENGLISH-LANGUAGE CABLE
|
||||
|
# |
PROGRAMS |
Net |
18-49s (000) |
Rtg |
|
1
|
FEAR THE WALKING DEAD-04/10/2016
|
AMC
|
620
|
2.4
|
|
2
|
TBS NCAA BSKBL CHAMPSHIPS-04/04/2016
|
TBSC
|
523
|
2.0
|
|
3
|
NBA BASKETBALL-04/07/2016
|
TNT
|
447
|
1.7
|
|
4
|
WWE ENTERTAINMENT-04/04/2016
|
USA
|
351
|
1.4
|
|
5
|
WWE ENTERTAINMENT-04/04/2016
|
USA
|
347
|
1.3
|
|
6
|
WWE ENTERTAINMENT-04/04/2016
|
USA
|
332
|
1.3
|
|
7
|
TBS NCAA CHAMP PRE-TIP-04/04/2016
|
TBSC
|
250
|
1.0
|
|
8
|
2016 MTV MOVIE AWARDS-04/10/2016
|
MTV
|
241
|
0.9
|
|
9
|
ACS: PEOPLE V. OJ SIMPSON-04/05/2016
|
FX
|
211
|
0.8
|
|
10
|
TBS NCAA BSKBL CHAMP-POST-04/04/2016
|
TBSC
|
203
|
0.8
|
|
11
|
TALKING DEAD: FEAR-04/10/2016
|
AMC
|
192
|
0.7
|
|
12
|
LOVE & HIP HOP ATLANTA 5-04/04/2016
|
VH1
|
188
|
0.7
|
|
13
|
FAMILY GUY-04/05/2016
|
ADSM
|
180
|
0.7
|
|
13
|
FAMILY GUY-04/06/2016
|
ADSM
|
180
|
0.7
|
|
15
|
TEEN MOM II SSN7-04/04/2016
|
MTV
|
175
|
0.7
|
|
16
|
FAMILY GUY-04/06/2016
|
ADSM
|
172
|
0.7
|
|
17
|
FAMILY GUY-04/04/2016
|
ADSM
|
168
|
0.6
|
|
17
|
NBA BASKETBALL-04/07/2016
|
TNT
|
168
|
0.6
|
|
19
|
FEAR THE WALKING DEAD MAR-04/10/2016
|
AMC
|
167
|
0.6
|
|
20
|
FAMILY GUY-04/05/2016
|
ADSM
|
165
|
0.6
|
|
21
|
SPONGEBOB-04/09/2016
|
NICK
|
160
|
0.6
|
|
22
|
FAMILY GUY-04/07/2016
|
ADSM
|
155
|
0.6
|
|
22
|
NAKED AND AFRAID-04/10/2016
|
DISC
|
155
|
0.6
|
|
24
|
ROBOT CHICKEN-04/06/2016
|
ADSM
|
153
|
0.6
|
|
24
|
SPONGEBOB-04/09/2016
|
NICK
|
153
|
0.6
|
|
Source: Nielsen
|
||||
Tags: cbs, hispanic, hispanic tv, hispanic tv ratings, March Madness, tbs, univision
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