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Hispanic

NBC’s ‘SNL’ special also scores among Hispanics

February 19, 2015

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NBC’s “Saturday Night Live” 40th anniversary special was a hit among Hispanic viewers as well.

Sunday’s “SNL” special averaged 1.33 million Latino viewers, according to Nielsen, No. 1 during the week ended Feb. 15 and the only English-language program of the week to average at least 1 million Hispanics.

As a comparison, that was more Hispanic viewers than NBC was able to draw for any program during the same week last year, impressive considering that week included the network’s primetime Winter Olympics coverage.

Meanwhile, on Spanish-language TV last week, Univision was once again No. 1 with an average of 2.82 million total viewers, followed by Telemundo at 1.15 million and UniMás at 540,000.

Among the smaller Spanish-language broadcast networks, Estrella TV averaged 250,000 viewers, with MundoFox at 220,000 and Azteca America at 130,000.

SPANISH-LANGUAGE TELEVISION Ranked on Households Week Ending Feb. 15
#	PROGRAMS	Net	Rtg	P2+ (000)
1	MI CORAZON ES TUYO M - F	UNI	12.9	3145
2	HASTA FIN DEL MUNDO M - F	UNI	12.8	3147
3	NUESTRA BELLEZA SUN	UNI	11.7	2773
4	QUE TE PERDONE DIOS M - F	UNI	11.0	2605
5	GATA M - F	UNI	10.7	2566
6	SAL Y PIMIENTA SUN	UNI	9.3	2020
7	AQUI Y AHORA SUN	UNI	7.5	1726
8	C. CERRADO-ED. ESTELAR M - F	TEL	7.4	1589
9	DUENOS DEL PARAISO - M - F	TEL	7.3	1686
10	SABADO GIGANTE SAT	UNI	7.0	1727
11	MISERABLES - M - F	TEL	5.5	1215
12	TIERRA DE REYES - M - F	TEL	5.0	1184
13	CINE CANTINFLAS SAT	UMA	3.2	744
14	CINE DE LAS ESTREL SUN	UMA	3.1	721
14	CINE MILLONARIO SAT II	TEL	3.1	706
16	CINE EXCLUSIVO U II	TEL	2.7	573
17	TOP CHEF ESTRELLAS 2	TEL	2.6	589
18	CINE DE LAS ESTREL SUN 2	UMA	2.5	638
19	CINEPLEX (PT) SAT	UMA	2.4	591
20	TIRO DE GRACIA M - F	UMA	2.1	479
21	FUTBOL ESTELAR LEON S	TEL	1.9	484
22	NOTICIERO E GRATAS - M - F	ETV	1.8	403
23	CINEPLEX M - F	UMA	1.8	414
24	ALARMA TV - M - F 10P	ETV	1.7	358
25	FLM FRI 1	AZA	1.4	344
Source: Nielsen

HISPANIC ENGLISH-LANGUAGE VIEWING Ranked on Households Week Ending Feb. 15
#	PROGRAMS	Net	Rtg	P2+(000)
1	SNL:40TH ANNIVERSARY(S)-02/15/2015	NBC	5.4	1331
2	EMPIRE	FOX	4.6	962
3	NCIS	CBS	3.6	750
4	AMERICAN IDOL-WEDNESDAY	FOX	3.4	761
4	MODERN FAMILY	ABC	3.4	736
4	NCIS: NEW ORLEANS	CBS	3.4	662
7	AMERICAN IDOL-THURSDAY	FOX	3.3	748
8	SCANDAL	ABC	3.2	683
9	SNL:40TH RED CARPET(S)-02/15/2015	NBC	3.0	658
10	HOW TO GET AWAY W/MURDER	ABC	2.9	564
Source: Nielsen