Hispanics adore their smartphones
September 17, 2015
There’s a simple reason why advertisers increasingly target Hispanics on their phones-the group uses their devices a lot.
Hispanic mobile users are on their phone for 658 minutes each month on average, according to Nielsen Mobile Insights, 29 percent more than the national average of 510 minutes per month.
Within that group bilingual Hispanics use their phones the most, averaging 762 minutes a month.
All of that usage means good news and bad news for wireless carriers targeting Hispanics.
The good news is that Hispanics tend to be more satisfied with their mobile device and service than other multicultural groups. The bad news is they’re also less likely to switch carriers, making it tougher to generate new subscribers.
For example, 75 percent of Hispanics say they’re satisfied with their mobile device, including price, customer service, sign-up and the actual device itself, compared to 72 percent for African Americans and 62 percent for Asian Americans.
For more on mobile Hispanic trends from Nielsen, click here.
Tags: hispanic smartphones, hispanics, nielsen, smartphones, studies
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