Media Life Magazine - For media buyers and Planners

Media By The Numbers

This month’s new media traffic data

April 20, 2016

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In online ratings for March (desktop and mobile), according to comScore, Google Sites was the No. 1 web property, followed by Facebook, Yahoo Sites, Microsoft Sites and Amazon Sites.

In comScore’s AdFocus rankings, Taboola was No. 1, followed by Google, Facebook, Yahoo Sites and MSN.

Top 25 Online Properties March 2016 (U.S., Desktop and Mobile)
Rank	Property	Unique Visitors (000)
1	Google Sites	243,557
2	Facebook	207,764
3	Yahoo Sites	206,881
4	Microsoft Sites	199,960
5	Amazon Sites	180,967
6	AOL, Inc.	168,609
7	Comcast NBCUniversal	153,186
8	CBS Interactive	148,747
9	Apple Inc.	141,699
10	Mode Media	132,477
11	Turner Digital	131,143
12	Linkedin	122,784
13	Wikimedia Foundation Sites	122,640
14	Weather Company, The	117,437
15	Twitter	113,965
16	Time Inc. Network (U.S)	113,410
17	USA TODAY Network	106,622
18	Hearst	101,261
19	eBay	100,556
20	Yelp	91,312
21	Wal-Mart	91,187
22	Pinterest.com	89,172
23	PayPal	87,598
24	Pandora.com	86,100
25	BuzzFeed.com	83,430
Source: comScore Media Metrix

Ad Focus Ranking March 2016 (U.S., Desktop Only)
Rank	Property	Unique Visitors (000)	% Reach
1	Taboola	204,616	87.6
2	Google	193,386	82.8
3	Facebook.com	144,338	61.8
4	Yahoo Sites	143,857	61.6
5	MSN	141,910	60.7
6	ShareThis	138,976	59.5
7	Outbrain	130,076	55.7
8	YouTube.com	107,797	46.1
9	RevContent	94,255	40.3
10	Amazon.com*	90,484	38.7
11	AOL, Inc.	82,398	35.3
12	Windows Live	77,237	33.1
13	Mode Media	74,847	32.0
14	Gravity Personalization	43,811	18.8
15	Linkedin	41,978	18.0
16	USA TODAY Network	40,746	17.4
17	Twitter.com	37,616	16.1
18	Ask Network	37,585	16.1
19	CNN Brand	37,265	16.0
20	About	36,309	15.5
21	Yelp	35,844	15.3
22	CBS News	35,767	15.3
23	Walmart.com	34,597	14.8
24	Zillow Group	32,301	13.8
25	NBC News Digital	32,212	13.8
Source: comScore Media Metrix Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in March. For instance, Taboola was seen by 87.6 percent of the 234 million desktop internet users in March. ** Indicates that the entity is an advertising network.