Research
Your take on comScore’s new ratings plan?
February 19, 2016
Crossplatform ratings have long been atop the wish list for media buyers and planners when it comes to media measurement. Nielsen has had it in the works for some time, and now another service says it will deliver them as well.
On Wednesday, comScore announced a new plan to provide crossplatform measurement for TV, digital and over-the-top viewing. It will start in April, and the ratings will be released monthly.
Media Life wants to know what you think.
What do you want from such ratings? How can they help you in your job? Will this give Nielsen some real competition? And what questions do you have for comScore?
Click here to take the comScore ratings survey
Tags: comscore, crossplatform ratings, media life surveys, nielsen, ratings, research, surveys
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