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Blog Archives

Navigating the wild wild West of programmatic

Posted on April 20, 2016
Tagged:  emarketer, programmatic, programmatic advertising, programmatic buying, programmatic exchanges

The growing prevalence of programmatic

Posted on April 6, 2016
Tagged:  display, new media, programmatic, programmatic buying, programmatic buys

Radio buyers: Programmatic is still a ways off

Posted on March 18, 2016
Tagged:  local radio, media buyers, programmatic, programmatic radio, radio buying, radio programmatic, the new face of radio in america

The coming collapse of the mega agencies

Posted on March 7, 2016
Tagged:  big agencies, media, media agencies, programmatic

NBCU makes a commitment to programmatic

Posted on February 24, 2016
Tagged:  digital, nbc, nbcuniversal, nbcux, programmatic, programmatic tv

How programmatic will evolve this year

Posted on January 20, 2016
Tagged:  ad spending, changes in programmatic, media economy, programmatic, programmatic 2016, programmatic advertising

Google: Try out our new anti-fraud tool

Posted on December 3, 2015
Tagged:  ad fraud, doubleclick, google, google ads, online ad fraud, programmatic

Buyers: We’re not into programmatic for local TV

Posted on December 3, 2015
Tagged:  buyers, local tv, programmatic, programmatic advertising, research, strata

New in the UK: DoubleClick for DOOH

Posted on November 4, 2015
Tagged:  digital billboards, digital out of home, dooh, doubleclick, google, programmatic |

Dish debuts a programmatic platform

Posted on October 27, 2015
Tagged:  addressable ads, addressable advertising, dish, programmatic, programmatic dish, satellite, satellite tv |

OOH hops on programmatic buying

Posted on October 19, 2015
Tagged:  kinetic, OOH, out of home, programmatic, programmatic advertising, programmatic buying |

Programmatic forecast: So very bright

Posted on September 30, 2015
Tagged:  2015 forecasts, ad forecasts, media economy, programmatic, programmatic ad spending, programmatic forecast, programmatic spending |

AMC Networks: We’re going programmatic

Posted on September 17, 2015
Tagged:  amc, bbc america, horizon, magna global, programmatic, programmatic advertising, programmatic buy |

Tell us your thoughts on radio

Posted on August 25, 2015
Tagged:  media life surveys, programmatic, radio, radio buying, radio survey |

Time Inc.: We’ll give you more ways to target

Posted on August 3, 2015
Tagged:  big data, magazine advertising, magazines, programmatic, programmatic buying, programmatic magazines, targeting, time inc |

Key facts about programmatic buying

Posted on July 21, 2015
Tagged:  iab, new media, programmatic, programmatic ads, programmatic advertising, studies |

Readers are still not into programmatic

Posted on June 16, 2015
Tagged:  ad buying, media buyers, media life surveys, new media, programmatic, programmatic buying, surveys |
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