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Blog Archives

Political spending in 2016: Way way bigger

Posted on January 12, 2016
Tagged:  2016 forecasts, forecasts, media buyers, media planners, political, political ad spending

Newspapers: The struggle to reinvent goes on

Posted on January 6, 2016
Tagged:  forecast newspapers, forecasts, newspaper ad spending, newspaper forecast, newspapers, reinventing the american newspaper

Ad spending trends to watch in 2016

Posted on December 22, 2015
Tagged:  2016 forecasts, ad spending, forecasts, local ad spending, media economy, print, print ad spending

A grimmer picture for television advertising

Posted on December 8, 2015
Tagged:  2016 forecasts, ad spending, digital ad spending, forecasts, magna global forecast, tv ad spending

ZenithOptimedia cuts 2016 forecast

Posted on December 7, 2015
Tagged:  2016 forecasts, digital ad spending, forecasts, media economy, tv ad spending, zenithoptimedia

Outlook for local advertising: Solid

Posted on November 4, 2015
Tagged:  bia/kelsey, digital ad spending, forecasts, local advertising, radio, radio ad spending, tv ad spending |

State of the U.S. media economy: Healthy

Posted on September 18, 2015
Tagged:  ad spending, ad spending forecasts, forecasts, jonathan barnard, media economy, zenithoptimedia |

Study: Two-thirds have smartphones

Posted on September 16, 2015
Tagged:  emarketer, emarketer smartphones, forecasts, smartphones, smartphones emarketer, tablets |

This year mobile will top newspapers

Posted on September 15, 2015
Tagged:  forecasts, media economy, mobile, mobile ad spending, mobile spending, zenithoptimedia, zenithoptimedia forecast |

Forecast: Online will pass TV by 2017

Posted on September 14, 2015
Tagged:  ad spending, ad spending forecast, digital spending, forecasts, media economy, online ads, tv spending |

Who gets the most mobile ad dollars?

Posted on September 8, 2015
Tagged:  ad revenue, ad spending, facebook, forecasts, google, mobile ad dollars, mobile ad spending |

A stark outlook for Canadian media

Posted on September 3, 2015
Tagged:  broadcast, canadian media, forecasts, ken goldstein, local journalism, local media, newspapers, research, tv |

Finally, political candidates embrace digital

Posted on August 19, 2015
Tagged:  borrell associates, forecasts, political, political advertising, political forecasts, political online advertising, political online spending, research |

Why the less rosy media forecasts

Posted on June 25, 2015
Tagged:  2015 ad spending, ad spending, ad spending 2015, forecasts, magna global, media economy |

Forecasts: It will be a rough year for TV

Posted on June 23, 2015
Tagged:  2015 forecasts, forecasts, magna global, media economy, television, tv ad spending, zenithoptimedia |

What’s holding back mobile video dollars

Posted on June 5, 2015
Tagged:  emarketer, forecasts, media economy, mobile, mobile ads, mobile video, mobile video ad, mobile video advertising |

This is the year the web tops broadcast

Posted on June 2, 2015
Tagged:  broadcast tv, forecasts, media economy, online advertising, web, web advertising |
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