Games draw 76 percent of TV households

The recently wrapped Olympics had a very broad reach.

Seventy-six percent of TV households tuned in to some portion of the Sochi Winter Games, according to Nielsen data analyzed by NBC.

In total, 178 million Americans watched the Olympics across the NBCUniversal channels.

And even more tuned in across other channels. NBCU says that the Winter Games generated 242.3 million media exposures across all platforms, up 3.5 million over the 2010 Vancouver Olympics and becoming the second-most-watched Winter Olympics ever in terms of TV reach.

The number includes those who watched on NBC, NBC Sports Network, CNBC, MSNBC, USA Network, NBCOlympics.com and two mobile apps.

A Winter Olympics record 10.8 million hours of digital video were consumed, more than triple the hours of video watched for Vancouver.

Tags: nbc, nbc olympics, olympics, olympics ratings, ratings olympics, Winter Games