The big story: Reinventing newspapers

‘Reinventing the American newspaper’

We all know where they’ve been.
We’ve seen them decline.

Now let’s talk about how we can create a new future for them.

Welcome to a new Media Life series for media planners and buyers.

The series will look at where newspapers are today:
Circulation, advertising, editorial and how they fit into communities.

The series will then scope out how newspapers can regain much of what they’ve lost.

This is a must-read if:

A. You plan and buy media

B. If you have a deeper interest in the future of media

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