Tell us, what’s your take on click fraud?

Is online advertising really delivering for advertisers?

A recent study by the Interactive Advertising Bureau found that more than a third of web traffic is fraudulent, produced by viruses and bots designed to artificially inflate traffic numbers. Those same viruses and bots also target ads that advertisers pay for by the click.

Further, a recent study by BPA Worldwide, the auditing service, found that only 40 percent of the ads measured were actually viewable when a user first opened a web page. The rest could only be seen if the user scrolled down the page.

Media Life wants to know what you think. Is this simply the cost of doing business online? What should be done to address these problems? Are your clients aware of or concerned about these issues?

Click here to take the survey.

Tags: click fraud, click fraud survey, media life surveys, new media, online advertising, surveys