Media Life’s Digital Media Transparency Initiative

The numbers are stunning.

For every dollar an advertiser might invest in digital media, there’s a solid chance that as much as 50 cents will be wasted, ripped off by scam artists through click fraud and  a variety of other schemes.

The problem has been growing for years, and now it appears to be reaching a head. More and more advertisers are threatening to pull money out of digital budgets unless the industry moves to put an end to the abuses.

We at Media Life applaud their initiative, and to this end we are launching the Media Life Digital Media Transparency Initiative.

The aim is to help media planners and buyers and advertisers better detect and root out digital ad fraud by offering practical tips and creating a forum for discussing solutions.

The Digital Media Transparency Initiative is open to everyone in media: Media planners and buyers, advertisers, media sellers and anyone else who has a stake in seeing click fraud brought under control.

If you’d like to join the cause, click this link. You’ll find a short questionnaire about click fraud, including a place to offer up any tips you have for combating click fraud.

You’ll also find a box where you can include your contact information if you’d like to join our click fraud advisory panel.

The editors of Media Life