• Home|
  • About Us|
  • Subscribe|
  • Advertise|
  • Contact Us|
  • Webinar|
  • Post a Free Classified|
Media Life Magazine - For media buyers and Planners
  • Alternative media|
  • Cable|
  • Magazines|
  • Media economy|
  • Digital|
  • Newspapers|
  • Out of Home|
  • People|
  • Hispanic|
  • Rachel|
  • Radio|
  • Research|
  • TV|
  • TV Reviews|
  • Webinars|
  • Classifieds|
Research
‘Alexa, multiply’: Voice assistants show huge growth

Adoption of voice-activated platforms such as Amazon's Alexa and Google Assistant grows to 12 percent, up from 5 percent a year ag...

The surprising way fake news gains credibility

Turns out people's willingness to believe a story depends more on who shares it than the credibility of who originally published i...

Overlooked and underappreciated: Generation X

Advertisers shoved them aside to chase Millennials, but a new report notes these slightly older folks are way easier to reach thro...

Turns out, those nifty wearables are slow to catch on

Study finds that just 18 percent of consumers own one, and 8 percent own more than one. But nearly half say they plan to get one w...

Channel surfing becoming a thing of the past

Fewer than half of adults, 46 percent, say they flip through TV channels to see what's on, according to a survey. On-demand and st...

Too much TV affects low-income kids more

Youngsters from low-income homes see a large drop in math skills when watching at least two hours per day, while higher-income kid...

Here they are, the first batch of total content ratings

Initial data for CBS shows a 54 percent boost in viewership when VOD and long-term DVR numbers are included. Still missing from th...

Where do people watch Hulu? Everywhere, turns out.

They tune in at red lights, funerals and even, eww, in the bathroom, finds a new study from the streaming video-on-demand service...

The 2017 Academy Awards by the numbers

Included: The man who holds the record for Oscar nominations without a win, and a first for black actor nominations following #Osc...

Study: Millennials the worst-behaved drivers

Nearly 90 percent of drivers age 19-24 have risky driving habits, according to AAA. One of the biggest problems: Texting and drivi...

Kids in Australia use more internet than TV

Kids age 6-13 spend nearly 12 hours per week online compared to just over 10 hours watching TV, study finds. But at-home internet ...

Now, the trends that will shape advertising in 2017

Per Mindshare, get ready for less focus on Millennials (gasp!) and more on Baby Boomers. Another trend: More concern over respecti...

Tesla owners not too into in-car internet

Just about a quarter of Model S and Model X owners use the in-car internet browser per month, although those who do are active...

Readers to Nielsen: Roll out your cross-media ratings now

Media buyers: Ignore the networks' argument to delay your Total Content Ratings until the new system is perfect. We want them now....

Nielsen steps closer to cross-platform measurement

Company gets a much-needed accreditation from the Media Rating Council for a Total Audience Measurement tool, which adds digital v...

Roundup: The final word on Super Bowl LI

Budweiser generates the most online ad shares for the fourth time in five years. Also: The top individual advertisers and categori...

Surprise? Most Super Bowl bets are placed illegally.

Some $4.7 billion will be gambled on Sunday's game, but 97 percent of those bets will be placed illegally. Also: This year's best ...

Page 1 of 1712345Next ›Last »
Subscribe to Media Life
Latest headlines
After nearly 18 years, it’s time to say good-bye
Yet more evidence native advertising doesn’t work
A new type of cord-cutting: Snipping broadband
Coming, the collapse of radio’s iHeartMedia
Weeklies: Surviving if not thriving in digital age
Tweeter in chief: How Trump could save Twitter
Shows Trump hates are seeing big ad gains
Broadcast vs. cable: How the top shows stack up
A sign that coughs at your cigarette smoke
The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson

People
  • Arun Kumar becomes chief data and marketing tech officer at IPG
  • Jenny Campbell rises to managing director at 72andSunny
  • Adam Crandall becomes director of strategy at mono
  • Mark Wildman rises to EVP of partnerships at Westwood One
  • Kevin Craig rises to SVP of newspaper relations at AMG/Parade
  • Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
  • Richard Just becomes editor at The Washington Post Magazine
  • Gemma Lawson rises to VP and design director at Nickelodeon
  • Ashley Judd joins Epix' 'Berlin Station'
  • Former NBC ad sales executive Robert Blackmore dies at age 90
Reader services
Subscribe to Media Life newsletters
Contact us
Write to the editor
Send in a press release
Send in a press release
Send in a people item
Media by the numbers
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016
Media Life Classifieds
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency

© Media Life Magazine 2018