Only a third of advertisers renew their campaigns, finds a new study, and more than a third of publishers aren't following FTC gui...

People are starting to chop their subscriptions to save money, just as they do with cable. Smartphones and wifi make the internet ...

The struggling social media site has enjoyed renewed relevance with the president’s prolific tweeting. The challenge is translat...

Starbucks, Pepsi and other big names join the growing boycott, sparked by advertiser concerns of appearing next to extremist conte...

Click fraud is a huge issue, and advertisers are paying a steep price. It's time to come together to find practical solutions. Joi...

That's how much advertisers stand to lose in 2017, says a new report, which notes programmatic sees a disproportionate share of fr...

Study: Time spent on smartphones has double in just the past three years. We spend more than a trillion minutes a month on our dev...

Ones that appear next to high-quality editorial content perform better than those placed next to search results or in social media...

Company will generate $770 million in ad revenue this year, according to the latest forecast from eMarketer, down from its previou...

Streaming audio company joins the likes of Spotify and Apple Music in allowing users to listen to any song they'd like for $9.99 p...

Barcelona'a historic comeback victory versus Paris Saint-Germain in the UEFA Champions League generates 3.58 million interactions ...

It's no longer just traditional budgets that are under siege by the social media site. It's pulled ahead of Google in local market...

The idea behind social networks is to stay connected. But it may be having the opposite effect. A new study finds heavy usage lead...

The digital video giant rolls out its long-anticipated system, which includes access to the Big Four as well as dozens of cable ne...

Social app will grow at a much higher rate among older age groups, but from a much smaller base. Also: It will lose ground to Inst...

ABC telecast generates more than 22 million interactions across Facebook and Twitter, with more than 8 million users chiming in...

Viewing is up tenfold since 2012, and you can bet Google will be using all these stats as it tries to woo advertisers from TV to d...