What looks like a poster at a bus stop is really a video ad that starts hacking when it detects cigarette smoke. Advertiser: A cha...

The cast pictures that line Warner Bros. Studios get a makeover with minifigures standing in for the actors on 'Big Bang,' 'Middle...

Digital signs placed in the 16 coldest U.S. markets run one message if it's bitterly cold or icy, and another if it's snowing or r...

Travelers can do that and more with an augmented reality display in the baggage claim. Hang with humpback whales or hunt for betto...

TBS promotes the host's week in NYC with a mobile app where users hunt down versions of Conan O'Brien a la the popular game. 'You ...

Store in Queens' Rego Park neighborhood drapes sheets over building to appear as the ghost of its rival. A video of the stunt gene...

All from London's top influencers, via sponsored push notifications sent to people passing by an OOH ad. For instance: Top 'distil...

You're walking your dog. An ad for dog food pops up You're wearing a fitness watch. An ad for a nearby gym appears on the screen....

Abominable snowmen ride about Manhattan atop a double-decker bus giving away free iced coffee to promote Travel Channel's 'Expedit...

Netflix turns more than 200 coffee shops into pop-up versions of the diner from 'Gilmore Girls' to promote the show's upcoming rev...

Put up in Rio, they use a special solution to attract potential carriers of the virus, sucking them in and trapping them until the...

Scottish brewery Innis & Gunn sends both candidates a special beer with ingredients it claims induces truth telling. So far, no wo...

The anonymous campaign protests a rule barring Olympic athletes from thanking their sponsors during the Games. Who's behind it, ev...

The infamous Stay Puft character from 'Ghostbusters' pops his head through the ground at the busy London transit station in a cute...

What at first seems like an ominous message on trains in Cleveland is actually a clever ad for ABC's upcoming 'Designated Survivor...

Fruit drink company Robinsons, a sponsor of the tournament for more than 80 years, posts a tennis-themed billboard in London...

Roughly 100 totally nude models congregate to get full body paint, a stunt sponsored by what else, a makeup company. Great attenti...