The 5 biggest media stories from CES

This week’s Consumer Electronics Show saw the introduction of many new products, some of great interest to media buyers and planners.

Here’s a look at the five most important media-related developments at this year’s CES:

1. Yahoo introduces digital magazines

Chief executive officer Marissa Mayer said the site will start producing two daily News Digests, summaries of the day’s news, and will launch new digital magazines.

The first, focused on tech news, will be run by David Pogue, the columnist Yahoo wooed from The New York Times. Another, Yahoo Food, will also be launched this quarter.

2. Roku makes a TV set

Roku, the box that plugs into your TV set to allow streaming content, is cutting out the middle man. The company will begin selling Roku-branded TV sets this fall that allow immediate access to online video.

3. Pandora in-car advertising

Among the many car-related technology enhancements announced, this one stands out. Pandora will be targeting people in cars the way traditional radio has, horning in on the morning drive. It’s big news now that so many cars come equipped with technology that makes listening to Pandora in the car a breeze.

4. Hulu launches new slate of shows

Hulu is apparently eager to get the word out about its new launches, introducing them here instead of waiting until the newfront in spring. New programs include supernatural comedy “Deadbeat” and satire “Hotwives of Orlando,” as well as the renewal of “East Los High” and “The Awesomes.”

5. T-Mobile gets aggressive

The wireless company said it will pay customers’ early termination fees when they leave a rival carrier for T-Mobile and buy a new phone. Suddenly it got a lot more appealing to switch.

Tags: ces, Consumer Electronics Show, media buyers, media planners, new media, pandora, roku