Tell us what you want from OOH ratings

Measurement is one of the most important and simultaneously most frustrating areas of out of home for media people.

Everyone agrees that the current TAB OOH Ratings are not the ideal currency. And in fact, new TAB president Kym Frank is readying recommendations on how to improve the current system, which she will present to the TAB board later this month.

Our question to you: As someone involved in the media buying and planning process, what improvements in OOH measurement would you like to see?

Imagine you are designing the ideal system for measuring OOH.

What OOH media should be measured, how should it be measured, and what sort of data would you like to receive from those measurements?

Media Life would like to include your input in a news feature we are preparing.

To submit your response, simply follow this link to our comment box

Or write to geneely@medialifemagazine.com

Please submit your responses by Friday.

Tags: measurement, OOH, ooh measurement, ooh measuring, ooh ratings, ratings, ratings ooh