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Last week
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This week in out of home
Out of home ads where you least expect them
The element of surprise helps make these ideas stand out. Think beyond billboards to tiny digital screens above faucets in public bathrooms and on bendy straws.
What's new in alternative media
  • Finally, ads on NBA jerseys (for real this time)
  • Superheroes and super villains duking it out
  • In Oslo, an excellent facsimile of Times Square
  • Jamming to Biebs, check out that billboard

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    People
    Martyn Rattle becomes global CEO at Local Planet

    Former chief executive at Vizeum and global chief client officer at Aegis Media will lead the new 40-market media agency network

    • Michael Sotelo and Beatriz Del Amo join Alma
    • Four join media agency network Canvas Worldwide
    • Larry Luteran becomes chief sales officer at Freeman Audio Visual
    • Seth Rogin becomes CEO at Nucleus Marketing Solutions
    • The New Republic editor in chief Gabriel Snyder exiting
    • Scott Moody rises to COO at Bonten Media Group
    • Layla Caballero becomes general manager at Azteca America
    • Marcus Weisgerber rises to global business editor at Defense One
    • Michael Mandt becomes executive producer of content at NFL Media
    • Stana Katic and Tamala Jones leaving ABC’s ‘Castle’
    • Naomi Watts joins Netflix’s drama ‘Gypsy’

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    Features
    ABC’s ‘The Catch’: A pretty good one, actually
    The latest Shonda Rhimes show to join the Thursday lineup has just the right mix of humor and drama, and the acting is great. Expect it to slip right in and earn good numbers.
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    NBC’s ‘Heartbeat’: Just a faint pulse
    The new drama is like all the other medical shows. A brilliant doctor doesn't follow the rules! Doesn't play well with others! Ultimately is proved right! We've seen it before.
    NBC’s ‘Crowded’: Suddenly, some promise
    The comedy about empty nesters and their kids who want to move back in joins a Sunday lineup that's shown surprising spark. An early preview behind 'The Voice' will help.
    some text

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    In the Media Economy Newsletter.
    And now, a brighter take on 2016 advertising
    More election dollars, and not all for local TV
    Cars are just flying off the lots these days
    How TV and digital ad dollars stack up
    Take heart, media agencies are hiring again
    Spot TV: Hitting new heights with the election
    Ad spending outlook: Slightly less rosy 2016
    Cable advertising: Finally on the rebound
    Houston: March Madness is just the start

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    Yesterday's feature stories

    ‘Grey’s Anatomy’ leads ABC to a Thursday win
    Readers: Future of radio is small radio
    Newspapers’ next frontier: The whole world
    Cable overnights: Records fall on ESPN
    Rachel, how can I handle criticism better?
    Weekend TV: Revisiting the Thomas hearings
    Fox wins Wednesday, but ‘Empire’ falls
    Readers are divided on CBS Radio’s future
    Behind the demise and resurrection of Crux
    Fox’s ‘American Grit’: No charm, no harm
    Don’t miss this: The new face of radio
    For the NHL, a record year for ratings
    ‘Voice’ gives ‘Game of Silence’ bow a boost
    This week’s broadcast ratings

    © Media Life Magazine 2016