Patriots’ first loss a big win on Twitter
December 1, 2015
The New England Patriots are no longer among the NFL’s undefeated teams, and the moment they lost was huge on Twitter last week.
NBC’s “Sunday Night Football” game between the Patriots and Denver Broncos generated 1.16 million total tweets, according to Nielsen Social, No. 1 among all TV telecasts for the week ended Nov. 29.
The game also had TV’s most-tweeted moment of the week, with 42,000 tweets sent during the minute that Broncos running back C.J. Anderson scored an overtime touchdown to give New England its first loss of the season.
The Patriots-Broncos game also had a unique Twitter audience of 6.80 million, or the number of accounts that saw at least one tweet about the telecast, good for No. 2 for the week.
Football had a big week on Twitter, as the Thanksgiving Day matchup on CBS between the still undefeated Carolina Panthers and Dallas Cowboys finished No. 1 with a Twitter audience of 7.82 million.
That game also generated the second-most tweets among TV telecasts last week, 1.01 million.
Among non-sports programs last week, the midseason finale of AMC’s “The Walking Dead” was No. 1 with a Twitter audience of 3.67 million from 488,000 total tweets.
Social TV
Top 10 Twitter Activity
Series and Specials Week Ended Nov. 29
|
||||
Rank
|
Program
|
Net
|
Unique Audience (000)
|
Tweets (000)
|
1
|
The Walking Dead
|
AMC
|
3,666
|
488
|
2
|
2015 Soul Train Awards
|
BET
|
2,908
|
471
|
3
|
Dancing With the Stars
|
ABC
|
1,786
|
130
|
4
|
Empire
|
FOX
|
1,619
|
216
|
5
|
The Voice
|
NBC
|
1,601
|
614
|
6
|
Dancing With the Stars
|
ABC
|
1,493
|
120
|
7
|
WWE Monday Night RAW
|
USA Network
|
1,363
|
127
|
8
|
Keeping Up With the Kardashians
|
E!
|
1,213
|
39
|
9
|
Love & Hip Hop: Hollywood
|
VH1
|
1,128
|
114
|
10
|
The Voice
|
NBC
|
1,004
|
76
|
Source: Nielsen Social
|
Social TV
Top 10 Twitter Activity
Sporting Events Week Ended Nov. 29
|
||||
Rank
|
Program
|
Net
|
Unique Audience (000)
|
Tweets (000)
|
1
|
Carolina Panthers at Dallas Cowboys
|
CBS
|
7,816
|
1,006
|
2
|
New England Patriots at Denver Broncos
|
NBC
|
6,804
|
1,159
|
3
|
Philadelphia Eagles at Detroit Lions
|
FOX*, Fox Deportes
|
6,385
|
507
|
4
|
Ohio State at Michigan
|
ABC
|
6,036
|
488
|
5
|
Buffalo Bills at New England Patriots
|
ESPN*, ESPN Deportes
|
5,933
|
482
|
6
|
Chicago Bears at Green Bay Packers
|
NBC
|
5,905
|
493
|
7
|
New York Giants at Washington Redskins
|
FOX
|
5,313
|
256
|
8
|
Pittsburgh Steelers at Seattle Seahawks
|
CBS
|
5,245
|
305
|
9
|
Alabama at Auburn
|
CBS
|
5,063
|
306
|
10
|
Los Angeles Lakers at Golden State Warriors
|
TNT
|
4,683
|
363
|
Source: Nielsen Social
|
Tags: cbs, nbc, social tv, twitter tv, nfl, sunday night football, twitter ratings
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