Nielsen: Radio is No. 2 medium behind TV
December 4, 2013
Video still hasn’t killed the radio star.
Radio remains the No. 2 most-used media behind only television among Americans, according to Nielsen’s latest cross-platform media usage report.
The ratings company found that the average American listens to two hours per day of terrestrial radio, totaling 14 hours per week.
That’s still a fraction of the 35 hours Americans spend watching television each week, but it’s also well ahead of the time they devote to the internet each week (5.1 hours) or to gaming (1.5 hours).
The study found that 90 percent of Americans tune to radio at some point each week.
“The hyper local nature of audio offers advertisers community-level engagement between content and in-store activity,” notes the report. “Often timely, radio spots can catch listeners right before they make their purchase decisions, and an impactful radio spot can inform and influence these decisions.”
Tags: cross platform, media consumption, nielsen, nielsen cross platform report, radio, studies, tv
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