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Media By The Numbers

This month’s digital traffic data: December 2016

January 24, 2017

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In online ratings for December (desktop and mobile), according to comScore, Google Sites was the No. 1 web property, followed by Facebook, Yahoo Sites, Microsoft Sites and Amazon Sites.

In comScore’s AdFocus rankings, Google was No. 1, followed by Taboola, Yahoo Sites, MSN and Facebook.

 

Top 25 Online Properties
December 2016 (U.S., Desktop and Mobile)

Rank

Property

Unique Visitors (000)

1

Google Sites

246,699

2

Facebook

209,121

3

Yahoo Sites

206,389

4

Microsoft Sites

190,235

5

Amazon Sites

189,003

6

Comcast NBCUniversal

164,821

7

CBS Interactive

163,060

8

AOL, Inc.

156,593

9

Apple Inc.

153,289

10

Time Inc. Network (U.S)

128,767

11

Turner Digital

123,581

12

Wikimedia Foundation Sites

115,153

13

Hearst

113,252

14

Wal-Mart

112,963

15

Linkedin

112,914

16

USA TODAY Network

106,370

17

Conde Nast Digital

105,152

18

Twitter

104,953

19

eBay

104,659

20

Weather Company, The

94,862

21

Pinterest.com

94,688

22

New York Times Digital

91,798

23

Meredith Digital

89,822

24

Pandora.com

88,421

25

Netflix Inc.

87,892

Source: comScore Media Metrix

 

Ad Focus Ranking
December 2016 (U.S., Desktop Only)

Rank

Property

Unique Visitors (000)

% Reach

1

Google

180,515

77.8

2

Taboola

166,543

71.8

3

Yahoo Sites

137,279

59.2

4

MSN

137,085

59.1

5

Facebook.com

132,215

57.0

6

YouTube.com

115,341

49.7

7

ShareThis

110,074

47.5

8

Amazon.com*

103,849

44.8

9

Outbrain

103,349

44.6

10

RevContent

87,913

37.9

11

Windows Live

81,462

35.1

12

AOL, Inc.

66,458

28.7

13

Walmart.com

41,779

18.0

14

Apple.com

41,605

17.9

15

USA TODAY Network

36,933

15.9

16

Linkedin

35,210

15.2

17

Target.com

34,543

14.9

18

Twitter.com

32,265

13.9

19

Ask Network

31,015

13.4

20

CNN Brand

29,806

12.9

21

Yelp

29,144

12.6

22

LD Content

28,179

12.2

23

Weather Channel, The

28,135

12.1

24

Reddit

27,567

11.9

25

CBS News

27,554

11.9

Source: comScore Media Metrix

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in November. For instance, Google was seen by 77.8 percent of the 232 million desktop internet users in December.

** Indicates that the entity is an advertising network.

 

Tags: Ask Network, comscore, eBay, Inc., media, microsoft, MSNX nbcuniversal, outbrainX ratings, taboola, traffic, traffic data, weather company, web, web property, Yahoo Sites


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