Spanish-language coverage of the World Cup shifts from Univision to Telemundo for Russia 2018. Last week the latter received a taste of the ratings boosts that come along with the prestigious event.
Telemundo averaged 2.49 million Hispanic viewers for a World Cup qualifier between Mexico and El Salvador on Friday, according to Nielsen, making it the No. 2 program among Latino viewers during the week ended Sept. 4.
That was behind only the finale of Univision’s “Un Camino Hacia El Destino,” which averaged 2.54 million Hispanic viewers.
In addition, a simulcast of the match on Telemundo’s sibling cable network NBC Universo averaged another 458,000 Latino viewers, making it the No. 1 total-day program of the week on Spanish-language cable.
Three separate pregame shows on the network also made the week’s top 25 on cable.
Mexico won the match 3-0 and is qualified for the six-team final round of qualifying for the CONCACAF region.
Univision leads in viewers, Telemundo in 18-49s
Meanwhile, Univision edged the competition for the week among total viewers, averaging 1.14 million. Telemundo was second at 910,000 and UniMás third at 350,000. Among the smaller networks, Estrella TV came in at 140,000, with Azteca at 80,000 and MundoMax at 40,000.
Among viewers 18-49, Telemundo was first for the week with 760,000 viewers in the demo. That was ahead of Univision’s 700,000 and UniMás’ 240,000.
None of the smaller networks averaged more than 70,000 viewers in the demo.
|
SPANISH-LANGUAGE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Sept. 4
|
|
Network
|
Households
|
People 2+
|
Adults 18-49
|
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
Rtg%
|
(000)
|
Shr
|
|
Univision
|
1.0
|
1140
|
2
|
0.6
|
1700
|
2
|
0.5
|
700
|
2
|
|
Telemundo
|
0.8
|
910
|
1
|
0.5
|
1400
|
1
|
0.6
|
760
|
2
|
|
UniMás
|
0.3
|
350
|
1
|
0.2
|
520
|
1
|
0.2
|
240
|
1
|
|
Estrella TV
|
0.1
|
140
|
0
|
0.1
|
190
|
0
|
0.1
|
70
|
0
|
|
Azteca America
|
0.1
|
80
|
0
|
0.0
|
110
|
0
|
0.0
|
50
|
0
|
|
MundoMax
|
0.0
|
40
|
0
|
0.0
|
70
|
0
|
0.0
|
20
|
0
|
|
*Each rating point is equivalent to 1 percent or 1.164 million homes
Note: Viewing estimates include same day (3 a.m.-3 a.m.) DVR playback.
Source: Nielsen
|
TOP PROGRAMS – SPANISH-LANGUAGE BROADCAST
Ranked on Total Viewers
Week Ending Sept. 4
|
|
TOP 3 UNIVISION PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
CAMINO HACIA DESTINO MON
|
1.5
|
3
|
1,757
|
47
|
0.9
|
2,608
|
|
GORDO Y FLACA 8/29
|
1.3
|
2
|
1,511
|
61
|
0.7
|
2,204
|
|
VA POR TI 2 SUN
|
1.1
|
2
|
1,347
|
61
|
0.7
|
2,062
|
|
TOP 3 TELEMUNDO PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
RUM-MUND-TEL-UNVSO-9/02
|
1.2
|
3
|
1,465
|
52
|
0.8
|
2,551
|
|
SRA ACERO 3: COYOTE - T
|
1.1
|
2
|
1,297
|
61
|
0.7
|
2,062
|
|
SRA ACERO 3: COYOTE - W
|
1.1
|
2
|
1,277
|
61
|
0.7
|
2,020
|
|
TOP 3 UNIMAS PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
CINE DE LAS ESTREL SUN
|
0.5
|
1
|
599
|
142
|
0.3
|
802
|
|
CINEPLEX (PT) SAT
|
0.3
|
1
|
392
|
159
|
0.2
|
637
|
|
MOISES DIEZ MNDMIENTS MON
|
0.3
|
1
|
384
|
159
|
0.2
|
591
|
|
TOP 3 ESTRELLA PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
NOTC-CIERRE EDICION MON
|
0.2
|
0
|
262
|
206
|
0.1
|
338
|
|
NOTC-CIERRE EDICION TUES
|
0.2
|
0
|
258
|
206
|
0.1
|
322
|
|
NOTC-CIERRE EDICION WED
|
0.2
|
0
|
254
|
206
|
0.1
|
320
|
|
TOP 3 AZTECA PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
HISTORIA DET MITO 09/04
|
0.1
|
0
|
163
|
206
|
0.1
|
237
|
|
ESP JUAN GABRIEL
|
0.1
|
0
|
148
|
206
|
0.1
|
234
|
|
AL EXTREMO THU
|
0.1
|
0
|
142
|
206
|
0.1
|
205
|
|
TOP 3 MUNDOMAX PROGRAMS
|
HOUSEHOLDS
|
PERSONS 2+
|
|
Rtg%
|
Shr
|
(000)
|
#
|
Rtg%
|
(000)
|
|
DIOMEDES MON 7PM
|
0.1
|
0
|
130
|
206
|
0.1
|
189
|
|
DIOMEDES THU 7PM
|
0.1
|
0
|
115
|
206
|
0.1
|
165
|
|
DIOMEDES WED 7PM
|
0.1
|
0
|
110
|
206
|
0.1
|
162
|
|
Source: Nielsen
|
SPANISH-LANGUAGE BROADCAST
Ranked on Households
Week Ending Sept. 4
|
|
#
|
PROGRAMS
|
Net
|
Rtg
|
P2+ (000)
|
|
1
|
CAMINO HACIA DESTINO MON
|
UNI
|
10.9
|
2539
|
|
2
|
RUM-MUND-TEL-UNVSO-9/02(S)-09/02/2016
|
TEL
|
9.1
|
2494
|
|
3
|
GORDO Y FLACA MT…..
|
UNI
|
8.7
|
2032
|
|
4
|
VA POR TI 2 SUN
|
UNI
|
8.5
|
2027
|
|
5
|
AQUI Y AHORA SUN
|
UNI
|
8.1
|
1895
|
|
6
|
SRA ACERO 3: COYOTE - MTWT…
|
TEL
|
8.1
|
1954
|
|
7
|
SAL Y PIMIENTA SUN
|
UNI
|
7.8
|
1763
|
|
8
|
TRES VECES ANA .TWTF..
|
UNI
|
7.7
|
1749
|
|
9
|
VA POR TI 2 9/3(S)-09/03/2016
|
UNI
|
7.4
|
1790
|
|
10
|
C. CERRADO-ED. ESTELAR .TWTF..
|
TEL
|
7.1
|
1484
|
|
11
|
SIN SENOS SI HAY PARA - MTWT…
|
TEL
|
7.0
|
1649
|
|
12
|
DESPERTAR CONTIGO .TWTF..
|
UNI
|
6.9
|
1641
|
|
13
|
ROSA DE GUADALUPE …TF..
|
UNI
|
6.5
|
1519
|
|
14
|
DESPERTAR CONTIGO 8/31(S)-08/31/2016
|
UNI
|
6.2
|
1429
|
|
15
|
SILVANA SIN LANA - M - F
|
TEL
|
6.1
|
1362
|
|
16
|
AL ROJO VIVO ESP JUAN 829(S)-08/29/2016
|
TEL
|
5.9
|
1247
|
|
17
|
VA POR TI 2 9/3/16(S)-09/03/2016
|
UNI
|
5.8
|
1308
|
|
18
|
NARCOS M - F
|
UNI
|
4.4
|
980
|
|
19
|
ANT-MUND-TEL-UNVSO-902(S)-09/02/2016
|
TEL
|
4.1
|
884
|
|
20
|
CINE DE LAS ESTREL SUN
|
UMA
|
3.8
|
787
|
|
21
|
CINE MILLONARIO …..SSU
|
TEL
|
3.0
|
791
|
|
22
|
CINEPLEX (PT) SAT
|
UMA
|
2.5
|
623
|
|
23
|
MOISES DIEZ MNDMIENTS MTWT…
|
UMA
|
2.3
|
546
|
|
24
|
CINE CANTINFLAS SAT
|
UMA
|
2.2
|
510
|
|
25
|
CINEPLEX FRI
|
UMA
|
2.1
|
496
|
|
25
|
RONCA DE ORO, LA MTWT…
|
UMA
|
2.1
|
461
|
|
Source: Nielsen
|
HISPANIC ENGLISH-LANGUAGE BROADCAST
Ranked on Households
Week Ending Sept. 4
|
|
#
|
PROGRAMS
|
Net
|
Rtg
|
P2+ (000)
|
|
1
|
ABC PRIMETIME CFTBL-9/4(S)-09/04/2016
|
ABC
|
3.7
|
877
|
|
2
|
AMERICA’S GOT TALENT-TUE
|
NBC
|
3.5
|
767
|
|
3
|
AMERICA’S GOT TALENT-WED
|
NBC
|
2.8
|
615
|
|
4
|
AMERICAN NINJA WARRIOR
|
NBC
|
2.2
|
491
|
|
5
|
BETTER LATE THAN NEVER
|
NBC
|
2.1
|
447
|
|
5
|
SATURDAY NIGHT FOOTBALL
|
ABC
|
2.1
|
505
|
|
7
|
20/20-FRI
|
ABC
|
2.0
|
447
|
|
7
|
AMERICA GOT TALENT-WED 8P
|
NBC
|
2.0
|
431
|
|
7
|
MASTERCHEF
|
FOX
|
2.0
|
570
|
|
7
|
NISSAN PREGAME RUSH-9/4(S)-09/04/2016
|
ABC
|
2.0
|
452
|
|
11
|
BACHELOR IN PARADISE
|
ABC
|
1.9
|
380
|
|
11
|
MASTERCHEF-WED 9P
|
FOX
|
1.9
|
552
|
|
13
|
60 MINUTES
|
CBS
|
1.8
|
341
|
|
14
|
BACHELOR IN PARADISE-TUE
|
ABC
|
1.7
|
340
|
|
14
|
RUNNING WILD: B. GRYLLS
|
NBC
|
1.7
|
377
|
|
16
|
WHAT WOULD YOU DO?
|
ABC
|
1.6
|
350
|
|
17
|
ABC FALL PREVIEW SP(S)-09/04/2016
|
ABC
|
1.5
|
291
|
|
17
|
BLUE BLOODS
|
CBS
|
1.5
|
311
|
|
17
|
SNFTBL NISSAN PRE-GAME
|
ABC
|
1.5
|
341
|
|
20
|
HAWAII FIVE-0
|
CBS
|
1.4
|
277
|
|
20
|
NIGHT SHIFT
|
NBC
|
1.4
|
311
|
|
22
|
2 BROKE GIRLS
|
CBS
|
1.3
|
278
|
|
22
|
AMERICAN NINJA WARR 9/1(S)-09/01/2016
|
NBC
|
1.3
|
259
|
|
22
|
BIG BROTHER-WED
|
CBS
|
1.3
|
340
|
|
22
|
MOM
|
CBS
|
1.3
|
264
|
|
22
|
MOM 9PM
|
CBS
|
1.3
|
243
|
|
22
|
NCIS-ENC
|
CBS
|
1.3
|
267
|
|
22
|
SHARK TANK-FRI 8PM
|
ABC
|
1.3
|
279
|
|
Source: Nielsen
|
SPANISH-LANGUAGE CABLE
Ranked on Total Hispanic Viewers
Week Ending Sept. 4
|
|
#
|
PROGRAMS
|
Net
|
Hispanic Viewers (000)
|
Rtg
|
|
1
|
RUM-MUND-TEL-UNVSO-9/02-09/02/2016
|
UNVSO
|
458
|
0.9
|
|
2
|
LA ROSA DE GUADALUPE II P-09/03/2016
|
GALA
|
273
|
0.5
|
|
3
|
COMO DICE EL DICHO LN I-09/03/2016
|
GALA
|
213
|
0.4
|
|
4
|
RUMBO AL MUNDIAL-09/02/2016
|
UNVSO
|
210
|
0.4
|
|
5
|
LA FAMILIA P.LUCHE PR III-08/29/2016
|
GALA
|
208
|
0.4
|
|
6
|
VECINOS V-08/31/2016
|
GALA
|
207
|
0.4
|
|
7
|
VECINOS VI-08/31/2016
|
GALA
|
197
|
0.4
|
|
8
|
UEFA ELIMINATORIAS-09/04/2016
|
FOXD
|
196
|
0.4
|
|
9
|
LA FAMILIA P.LUCHE THU II-09/01/2016
|
GALA
|
193
|
0.4
|
|
10
|
LA FAMILIA P.LUCHE PR IV-08/29/2016
|
GALA
|
181
|
0.3
|
|
11
|
VECINOS PR 2-08/31/2016
|
GALA
|
180
|
0.3
|
|
12
|
LA ROSA DE GUADALUPE PRI-09/03/2016
|
GALA
|
178
|
0.3
|
|
13
|
LA ROSA DE GUADALUPE I P-09/03/2016
|
GALA
|
175
|
0.3
|
|
14
|
LA FAMILIA P.LUCHE FRI 8P-09/02/2016
|
GALA
|
174
|
0.3
|
|
15
|
LAS NOTICI..CON D.MAERKER-08/31/2016
|
GALA
|
167
|
0.3
|
|
16
|
LA FAMILIA PLUCHE WED 10P-08/31/2016
|
GALA
|
165
|
0.3
|
|
16
|
RUMBO AL MUNDIAL-09/02/2016
|
UNVSO
|
165
|
0.3
|
|
18
|
EL DUO MECANICO-08/29/2016
|
DSE
|
159
|
0.3
|
|
18
|
LA FAMILIA P.LUCHE PR VI-08/29/2016
|
GALA
|
159
|
0.3
|
|
20
|
MARIA DE TODOS THU 12A-09/01/2016
|
GALA
|
158
|
0.3
|
|
21
|
LA FAMILIA PLUCHE TUE 10P-08/30/2016
|
GALA
|
152
|
0.3
|
|
22
|
LA FAMILIA P.LUCHE LN II-08/29/2016
|
GALA
|
149
|
0.3
|
|
22
|
LA ROSA DE GUADALUP SU 6P-09/04/2016
|
GALA
|
149
|
0.3
|
|
24
|
VECINOS PR I-08/31/2016
|
GALA
|
145
|
0.3
|
|
25
|
ANT-MUND-TEL-UNVSO-9/02-09/02/2016
|
UNVSO
|
144
|
0.3
|
|
Source: Nielsen
|
|
Tags: hispanic ratings, hispanic tv, hispanic tv ratings, Mexico, nbc universo, telemundo, univision, World Cup
