March Madness lifts CBS to No. 1 on Sunday night
Network averages a 1.4 in 18-49s, boosted by a 3.5 for the end of b-ball
March 20, 2017
The NCAA men’s basketball tournament spilled into primetime Sunday night, giving the CBS lineup a lift.
The network led the Big Four with an average 1.4 adults 18-49 rating for the night, according to Nielsen overnights, 40 percent ahead of No. 2 NBC, which averaged a 1.0.
The final half-hour of March Madness coverage at 7 p.m. produced the night’s biggest rating, a 3.5, which bumped up lead-out “60 Minutes.”
The long-running newsmagazine posted a 1.7 from roughly 7:35 p.m. to 8:35 p.m., finishing as the evening’s top non-sports show, 0.2 ahead of NBC’s “Little Big Shots,” the night’s second-ranked non-sports program on broadcast.
“NCIS: Los Angeles” rose a tenth from last week, posting a 1.2.
On NBC, “Chicago Justice” fell to a new low with a 1.0 at 9 p.m., against strong cable competition from “The Walking Dead” on AMC and Turner networks’ continued coverage of the NCAA tournament.
ABC’s shows were all on the low end, including “American Crime,” which dropped to a series-low 0.4 at 10 p.m., off a tenth from last week’s premiere.
Fox, too, struggled, with just one program, “Family Guy” (1.1), posting above a 1.0.
***
Top show of the night in 18-49s
CBS’s “NCAA Basketball Tournament,” 7-7:30 p.m., 3.5 rating.
Top show of the night in 18-34s
CBS’s “NCAA Basketball Tournament,” 7-7:30 p.m., 2.6 rating.
Top show of the night in total viewers
CBS’s “NCAA Basketball Tournament,” 7-7:30 p.m., 13.18 million.
(Note: The NCAA Tournament on CBS aired live. Overnight ratings reflect only timeslot data, not actual program data, and do not account for time zone differences.)
Overnights
|
||||||
|
Network
|
Adults 18-49
|
Adults 18-34
|
Households
|
|||
|
Rating
|
Share
|
Rating
|
Share
|
Rating
|
Share
|
|
CBS |
1.4 |
5 |
0.8 |
4 |
5.5 |
10 |
|
NBC
|
1.0
|
3
|
0.6
|
3
|
3.7
|
7
|
|
Fox (8-10 p.m.)
|
0.8
|
3
|
0.6
|
3
|
1.2
|
2
|
|
ABC
|
0.6
|
2
|
0.4
|
2
|
1.8
|
3
|
|
Univision
|
0.5
|
2
|
0.4
|
2
|
0.7
|
1
|
|
Telemundo
|
0.3
|
1
|
0.2
|
1
|
0.6
|
1
|
|
All ratings based on live-plus-same-day DVR playback, including shows replayed before 3 a.m. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs Source: Nielsen |
||||||
Overnights
|
||
|
Network
|
Show
|
18-49 Rating
|
CBS |
2017 NCAA Basketball Tournament |
3.5 |
|
CBS
|
60 Minutes
|
1.7
|
|
NBC
|
Little Big Shots
|
1.5
|
|
CBS
|
NCIS Los Angeles
|
1.2
|
|
FOX
|
Family Guy
|
1.1
|
|
FOX
|
The Simpsons
|
1.0
|
|
NBC
|
Chicago Justice
|
1.0
|
|
ABC
|
America’s Funniest Home Videos
|
0.9
|
|
FOX
|
The Last Man on Earth
|
0.8
|
|
FOX
|
Bob’s Burgers
|
0.8
|
|
ABC
|
Once Upon a Time
|
0.8
|
|
NBC
|
Shades of Blue
|
0.8
|
|
CBS
|
Madam Secretary
|
0.8
|
|
FOX
|
Making History
|
0.7
|
|
FOX
|
Bob’s Burgers
|
0.7
|
|
CBS
|
Elementary
|
0.6
|
|
NBC
|
Little Big Shots
|
0.6
|
|
Univision
|
Aqui y Ahora
|
0.6
|
|
Univision
|
Su Nombre era Dolores
|
0.5
|
|
ABC
|
Time After Time
|
0.4
|
|
ABC
|
American Crime
|
0.4
|
|
Univision
|
Notanserio Univision
|
0.4
|
|
Telemundo
|
Siempre Niños
|
0.3
|
|
Telemundo
|
Don Francisco te Invita
|
0.3
|
|
Telemundo
|
Latinos Venciendo el Miedo
|
0.2
|
|
All ratings based on live-plus-same-day DVR playback, including shows replayed before 3 a.m. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs
Source: Nielsen
|
||
Tags: 60 minutes, cbs, little big shots, March Madness, ncaa tournament, overnight ratings, overnights, sports tv, sunday overnights
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