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Kansas City Royals become Twitter darlings

October 7, 2014

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The Kansas City Royals’ first postseason win in nearly 30 years caused a stir on Twitter last week.

TBS’s coverage of the Royals’ wildcard win over the Oakland A’s generated 818,000 total tweets three hours before, during and three hours after the game, according to Nielsen SocialGuide, the most of any TV telecast during the week ended Oct. 5.

It was the Royals’ first postseason win since the team won the World Series in 1985. The game was also No. 7 for the week with a unique Twitter audience of 5.47 million, or the number of accounts that saw at least one tweet about the game.

Kansas City has since advanced to the American League Championship Series, where it will play the Baltimore Orioles.

ESPN’s “Monday Night Football” game between the Kansas City Chiefs and New England Patriots drew the week’s largest Twitter audience, 6.88 million.

Social TV Top 10 Twitter Activity Series and Specials Week Ended Oct. 5
Rank	Program	Net	Unique Audience (000)	Tweets (000)
1	Scandal	ABC	2,632	286
2	The Voice	NBC	1,954	80
3	Dancing With the Stars	ABC	1,934	89
4	The Vampire Diaries	CW	1,633	155
5	How to Get Away With Murder	ABC	1,561	139
6	Criminal Minds	CBS	1,554	72
7	The Voice	NBC	1,527	73
8	Grey’s Anatomy	ABC	1,458	69
9	Love & Hip Hop: Hollywood	VH1	1,413	170
10	WWE Monday Night RAW	USA	1,217	176
Source: Nielsen’s SocialGuide

Social TV Top 10 Twitter Activity Sporting Events Week Ended Oct. 5
Rank	Program	Net	Unique Audience (000)	Tweets (000)
1	New England Patriots at Kansas City Chiefs	ESPN*, ESPN Deportes	6,880	779
2	Cincinnati Bengals at New England Patriots	NBC	6,230	567
3	Houston Texans at Dallas Cowboys	CBS	5,998	724
4	Alabama at Mississippi	CBS	5,780	404
5	Minnesota Vikings at Green Bay Packers	CBS, NFL Network	5,724	411
6	Cleveland Browns at Tennessee Titans	CBS	5,577	206
7	Oakland Athletics at Kansas City Royals	TBS	5,474	818
8	New York Jets at San Diego Chargers	CBS	5,018	246
9	San Francisco Giants at Pittsburgh Pirates	ESPN*, ESPN Deportes	4,861	323
10	St. Louis Cardinals at Los Angeles Dodgers	FOX Deportes, FOX Sports 1*	4,659	330
Source: Nielsen’s SocialGuide