Giants’ win draws giant Twitter numbers
November 4, 2014
Game seven of the World Series was the talk of Twitter last week.
The San Francisco Giants’ series-clinching win over the Kansas City Royals generated 1.94 million total tweets three hours before, during and three hours after the Fox telecast, according to Nielsen SocialGuide, easily No. 1 during the week ended Nov. 2.
It also drew by far the week’s largest unique Twitter audience, with 8.78 million Twitter accounts seeing at least one tweet about the game.
By comparison, AMC’s “The Walking Dead” was the top non-sports show on Twitter last week, but had just a fraction of the activity of the World Series game with a Twitter audience of 4.09 million from 384,000 total tweets.
| Social TV
Top 10 Twitter Activity Series and Specials Week Ended Nov. 2 |
||||
| Rank | Program | Net | Unique Audience (000) | Tweets (000) |
| 1 | The Walking Dead | AMC | 4,087 | 384 |
| 2 | American Horror Story: Freak Show | FX | 3,360 | 222 |
| 3 | Drumline: A New Beat | VH1 | 2,105 | 362 |
| 4 | WWE Monday Night RAW | USA | 1,825 | 152 |
| 5 | Saturday Night Live | NBC | 1,679 | 75 |
| 6 | Kourtney & Khloé Take the Hamptons | E! | 1,672 | 34 |
| 7 | Scandal | ABC | 1,668 | 215 |
| 8 | Dancing With the Stars | ABC | 1,502 | 71 |
| 9 | The Voice | NBC | 1,247 | 70 |
| 10 | The Voice | NBC | 1,200 | 44 |
| Source: Nielsen’s SocialGuide | ||||
| Social TV
Top 10 Twitter Activity Sporting Events Week Ended Nov. 2 |
||||
| Rank | Program | Net | Unique Audience (000) | Tweets (000) |
| 1 | San Francisco Giants at Kansas City Royals | FOX*, FOX Deportes | 8,781 | 1,941 |
| 2 | Washington Redskins at Dallas Cowboys | ESPN*, ESPN Deportes | 7,790 | 1,624 |
| 3 | New York Knicks at Cleveland Cavaliers | TNT | 7,231 | 971 |
| 4 | Denver Broncos at New England Patriots | CBS | 6,978 | 710 |
| 5 | San Francisco Giants at Kansas City Royals | FOX*, FOX Deportes | 6,430 | 604 |
| 6 | Arizona Cardinals at Dallas Cowboys | FOX | 5,501 | 374 |
| 7 | Baltimore Ravens at Pittsburgh Steelers | NBC | 5,316 | 495 |
| 8 | Houston Rockets at Los Angeles Lakers | TNT | 5,070 | 775 |
| 9 | Chicago Bulls at New York Knicks | ESPN | 4,823 | 372 |
| 10 | Cleveland Cavaliers at Chicago Bulls | ESPN | 4,722 | 364 |
| Source: Nielsen’s SocialGuide | ||||
Tags: amc, fox, kansas city royals, nielsen, san francisco giants, socialguide, the walking dead, tweets, twitter, world series
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