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Well over 9 million Hispanics watch Clinton-Trump

By Diego Vasquez

October 6, 2016

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Last week’s record setting presidential debate was also a strong draw among Hispanic viewers.

On Spanish-language broadcast, Univision’s coverage of the debate between Hillary Clinton and Donald Trump averaged 2.42 million total viewers, according to Nielsen.

That made it the No. 2 program on Spanish-language TV during the week ended Oct. 2, behind only Telemundo‘s “Hasta que te Conocí.”

Meanwhile, Telemundo’s coverage averaged 1.74 million Latino viewers, placing it among the week’s top 20.

Nielsen has not released Hispanic viewership numbers for the actual debate on English-language broadcast networks, which drew a record 84 million viewers.

But if numbers for the post-debate analysis shows are an indication, Latino viewership here was also significant.

NBC’s post-debate analysis averaged 1.19 million Hispanic viewers, No. 4 for the week on English-language broadcast behind three NFL programs. Additionally, ABC’s post-debate coverage averaged 890,000 Hispanic viewers, with CBS’s at 625,000.

English-language cable also received a good number of Latino viewers. CNN averaged 1.19 million viewers for the debate, tops for the week on English-language cable.

Fox News Channel averaged another 446,000 Hispanics, while MSNBC brought in 333,000.

Together, the debate on Univision, Telemundo, CNN, Fox News and MSNBC, along with post-debate coverage on the Big Three broadcast networks, brought in a grand total of nearly 9 million Hispanic viewers.

Another 18-49 win for Telemundo

Meanwhile, the week on Spanish-language broadcast finished similarly to the previous week. Univision was on top among total viewers, while Telemundo led among 18-49s.

Among viewers Univision averaged 1.78 million, just ahead of Telemundo’s 1.70 million. UniMás was a distant third at 450,000, with Estrella TV at 220,000, Azteca at 100,000 and MundoMax at 60,000.

Telemundo led the way among 18-49s with 850,000 in the demo, with Univision right behind at 820,000. UniMás came in at 200,000, with Estrella at 90,000, Azteca at 60,000 and MundoMax at 10,000.

SPANISH-LANGUAGE PRIMETIME AVERAGES BY NETWORK Ranked on Households Week Ending Oct. 2
Network	Households			People 2+			Adults 18-49
Network	Rtg%	(000)	Shr	Rtg%	(000)	Shr	Rtg%	(000)	Shr
Univision	1.0	1180	2	0.6	1780	2	0.6	820	2
Telemundo	0.9	1090	2	0.6	1700	2	0.7	850	2
UniMás	0.3	300	0	0.1	450	0	0.2	200	1
Estrella TV	0.1	150	0	0.1	220	0	0.1	90	0
Azteca America	0.1	70	0	0.0	100	0	0.0	60	0
MundoMax	0.0	50	0	0.0	60	0	0.0	10	0
*Each rating point is equivalent to 1 percent or 1.164 million homes Note: Viewing estimates include same day (3 a.m.-3 a.m.) DVR playback. Source: Nielsen

TOP PROGRAMS – SPANISH-LANGUAGE BROADCAST Ranked on Total Viewers Week Ending Oct. 2
TOP 3 TELEMUNDO PROGRAMS	HOUSEHOLDS			PERSONS 2+
TOP 3 TELEMUNDO PROGRAMS	Rtg%	Shr	(000)	#	Rtg%	(000)
HASTA QUE TE CONOCI	1.4	2	1,653	73	0.9	2,665
SRA ACERO 3: COYOTE - R	1.1	2	1,356	78	0.7	2,252
SRA ACERO 3: COYOTE - W	1.2	2	1,381	78	0.7	2,128
TOP 3 UNIVISION PROGRAMS	HOUSEHOLDS			PERSONS 2+
TOP 3 UNIVISION PROGRAMS	Rtg%	Shr	(000)	#	Rtg%	(000)
CLINTON/TRUMP DEBATE 9/26	1.3	2	1,563	75	0.8	2,463
TRES VECES ANA TUE	1.2	2	1,427	78	0.7	2,137
TRES VECES ANA WED	1.1	2	1,359	78	0.7	2,133
TOP 3 UNIMAS PROGRAMS	HOUSEHOLDS			PERSONS 2+
TOP 3 UNIMAS PROGRAMS	Rtg%	Shr	(000)	#	Rtg%	(000)
MOISES DIEZ MNDMIENTS MON	0.4	1	462	164	0.2	721
CINE CANTINFLAS SAT	0.4	1	419	164	0.2	649
MOISES DIEZ MNDMIENTS THR	0.4	1	450	164	0.2	629
TOP 3 ESTRELLA PROGRAMS	HOUSEHOLDS			PERSONS 2+
TOP 3 ESTRELLA PROGRAMS	Rtg%	Shr	(000)	#	Rtg%	(000)
TENGO TALENTO TUE 8P	0.2	0	261	203	0.1	399
TENGO TALENTO MON 8P	0.2	0	235	203	0.1	355
ALARMA TV - THU 10P	0.2	0	253	203	0.1	350
TOP 3 AZTECA PROGRAMS	HOUSEHOLDS			PERSONS 2+
TOP 3 AZTECA PROGRAMS	Rtg%	Shr	(000)	#	Rtg%	(000)
FLM FRI 2	0.2	0	197	203	0.1	282
AL EXTREMO THU	0.1	0	130	203	0.1	199
AL EXTREMO WED	0.1	0	133	203	0.1	185
TOP 3 MUNDOMAX PROGRAMS	HOUSEHOLDS			PERSONS 2+
TOP 3 MUNDOMAX PROGRAMS	Rtg%	Shr	(000)	#	Rtg%	(000)
CONTRA EL TIEMPO MON 9PM	0.1	0	60	341	0.0	78
CONTRA EL TIEMPO WED 9PM	0.0	0	57	341	0.0	74
BROUSKO WED 7PM	0.0	0	55	341	0.0	69
Source: Nielsen

SPANISH-LANGUAGE BROADCAST Ranked on Households Week Ending Oct. 2
#	PROGRAMS	Net	Rtg	P2+ (000)
1	HASTA QUE TE CONOCI	TEL	10.3	2606
2	CLINTON/TRUMP DEBATE 9/26(S)-09/26/2016	UNI	9.8	2415
3	SRA ACERO 3: COYOTE - .TWTF..	TEL	8.6	2110
4	TRES VECES ANA .TWTF..	UNI	8.4	2021
5	JUAN G NO NEC PRESENTA	TEL	8.1	1940
6	CRONICAS DE SABADO SAT	UNI	7.8	1688
7	SIN SENOS SI HAY PARA - .TWTF..	TEL	7.7	1861
8	AQUI Y AHORA SUN	UNI	7.7	1761
9	C. CERRADO-ED. ESTELAR M - F	TEL	7.6	1625
10	COLOR DE LA PASION .TWTF..	UNI	7.4	1691
11	BANDA 2, LA SUN	UNI	7.1	1601
11	HASTA QUE TE CONOCI RR	TEL	7.1	1835
13	ROSA DE GUADALUPE M - F	UNI	7.0	1618
14	G. BATALLA: CLNT TRMP 926(S)-09/26/2016	TEL	6.8	1739
15	SAL Y PIMIENTA SUN	UNI	6.7	1451
16	DESPERTAR CONTIGO M - F	UNI	6.6	1581
17	SILVANA SIN LANA - .TWTF..	TEL	6.3	1422
18	G. BATALLA: CARA CARA 926(S)-09/26/2016	TEL	6.0	1470
19	LIGA MX SAT	UNI	5.8	1361
20	LIGA MX 2 SAT	UNI	5.1	1238
21	CINE MILLONARIO SAT II	TEL	4.0	995
22	CINE MILLONARIO SAT	TEL	3.0	749
23	MOISES DIEZ MNDMIENTS MTWT…	UMA	2.7	611
24	CINE CANTINFLAS SAT	UMA	2.6	633
25	CINE DE LAS ESTREL SUN	UMA	2.4	596
Source: Nielsen

HISPANIC ENGLISH-LANGUAGE BROADCAST Ranked on Households Week Ending Oct. 2
#	PROGRAMS	Net	Rtg	P2+ (000)
1	FOX NFL SUNDAY-PST GN-NAT	FOX	6.5	1600
2	NBC SUNDAY NIGHT FOOTBALL	NBC	6.3	1530
3	OT, THE	FOX	5.5	1346
4	DECISION’16 PRES ANALYS 1(S)-09/26/2016	NBC	4.8	1186
5	VOICE-TUE	NBC	4.7	1109
6	EMPIRE	FOX	4.6	1088
6	SUNDAY NIGHT NFL PRE-KICK	NBC	4.6	1128
8	VOICE	NBC	4.2	1032
9	VOTE2016:ANALYSIS-MON(S)-09/26/2016	ABC	3.8	890
10	BIG BANG THEORY, THE	CBS	3.5	792
10	FOOTBALL NT AMERICA PT 3	NBC	3.5	870
10	GREY’S ANATOMY	ABC	3.5	762
13	DANCING WITH THE STARS	ABC	3.1	664
14	MODERN FAMILY	ABC	2.9	681
15	DWS:THE RESULTS SP-9/27(S)-09/27/2016	ABC	2.8	543
16	CAMPAIGN 16-DEBATE ANL-MO(S)-09/26/2016	CBS	2.7	625
16	SIMPSONS	FOX	2.7	669
16	THIS IS US	NBC	2.7	619
19	BLUE BLOODS	CBS	2.6	538
19	GOLDBERGS, THE	ABC	2.6	590
19	SPEECHLESS	ABC	2.6	568
22	KEVIN CAN WAIT	CBS	2.5	589
23	BULL	CBS	2.4	468
23	CRIMINAL MINDS	CBS	2.4	508
23	LAW AND ORDER:SVU	NBC	2.4	499
23	SATURDAY NIGHT FOOTBALL	ABC	2.4	600
Source: Nielsen

SPANISH-LANGUAGE CABLE Ranked on Total Hispanic Viewers Week Ending Oct. 2
#	PROGRAMS	Net	Hispanics Viewers (000)	Rtg
1	LIGA MX SAT-10/01/2016	UDN	553	1.1
2	LIGA MX 2 SAT-10/01/2016	UDN	509	1.0
3	COPA MX - L-09/28/2016	UDN	457	0.9
4	LIGA MX L-10/01/2016	UDN	344	0.7
5	COPA MX - L-09/27/2016	UDN	298	0.6
6	LA FAMILIA PLUCH MON 930P-09/26/2016	GALA	269	0.5
7	LIGA MX L-10/02/2016	UDN	248	0.5
8	UEFA CL GROUP STAGE - L-09/27/2016	FOXD	241	0.5
9	LA FAMILIA PLUCH MON 9P-09/26/2016	GALA	228	0.4
10	CONTACTO DEPORTIVO-10/01/2016	UDN	221	0.4
11	LA ROSA DE GUADALU SA 11P-10/01/2016	GALA	208	0.4
12	LA FAMILIA PLUCH MON 830P-09/26/2016	GALA	195	0.4
13	ALASKA: HOMBRES PRIMITIVO-09/29/2016	DSE	194	0.4
14	SOMOS LMX-10/02/2016	UDN	191	0.4
15	VECINOS THU 9P-09/29/2016	GALA	190	0.4
16	LIGA MX SUN-10/02/2016	UDN	189	0.4
17	LA ROSA DE GUADALUP SA 3P-10/01/2016	GALA	186	0.4
18	LA ROSA DE GUADALUP SA 4P-10/01/2016	GALA	180	0.3
19	VECINOS WED 830P-09/28/2016	GALA	169	0.3
20	LA FAMILIA PLUCHE FRI 10P-09/30/2016	GALA	168	0.3
21	COPA MX TUE 10P-09/27/2016	GALA	166	0.3
22	BUNDESLIGA - L-10/01/2016	FOXD	165	0.3
23	VECINOS TUE 930P-09/27/2016	GALA	164	0.3
24	COPA MX - L-09/28/2016	UDN	162	0.3
25	VECINOS WED 930P-09/28/2016	GALA	157	0.3
Source: Nielsen

Tags: hispanic, hispanic ratings, hispanic tv ratings, presidential debate, spanish-language tv ratings, telemundo, univision

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Well over 9 million Hispanics watch Clinton-Trump

Another 18-49 win for Telemundo

SPANISH-LANGUAGE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Oct. 2

TOP PROGRAMS – SPANISH-LANGUAGE BROADCAST
Ranked on Total Viewers
Week Ending Oct. 2

SPANISH-LANGUAGE BROADCAST
Ranked on Households
Week Ending Oct. 2

HISPANIC ENGLISH-LANGUAGE BROADCAST
Ranked on Households
Week Ending Oct. 2

SPANISH-LANGUAGE CABLE
Ranked on Total Hispanic Viewers
Week Ending Oct. 2

Related News

Well over 9 million Hispanics watch Clinton-Trump

Another 18-49 win for Telemundo

SPANISH-LANGUAGE PRIMETIME AVERAGES BY NETWORK Ranked on Households Week Ending Oct. 2

TOP PROGRAMS – SPANISH-LANGUAGE BROADCAST Ranked on Total Viewers Week Ending Oct. 2

SPANISH-LANGUAGE BROADCAST Ranked on Households Week Ending Oct. 2

HISPANIC ENGLISH-LANGUAGE BROADCAST Ranked on Households Week Ending Oct. 2

SPANISH-LANGUAGE CABLE Ranked on Total Hispanic Viewers Week Ending Oct. 2

Related News

SPANISH-LANGUAGE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending Oct. 2

TOP PROGRAMS – SPANISH-LANGUAGE BROADCAST
Ranked on Total Viewers
Week Ending Oct. 2

SPANISH-LANGUAGE BROADCAST
Ranked on Households
Week Ending Oct. 2

HISPANIC ENGLISH-LANGUAGE BROADCAST
Ranked on Households
Week Ending Oct. 2

SPANISH-LANGUAGE CABLE
Ranked on Total Hispanic Viewers
Week Ending Oct. 2