‘BrainDead’ is DOA on move to Sunday night
Averages a mere 2.26 million total viewers and a 0.4 in 25-54s
July 25, 2016
CBS made a strategic move by relocating the new drama “BrainDead” to Sunday nights, clearing it off of higher-rated Monday.
The aim wasn’t to boost ratings for the show, which was already considered a goner, but to allow Monday night to revive.
As it stands now, “BrainDead” may not finish out the rest of its run.
It drew dangerously low ratings in its Sunday debut, falling across every demo and finishing behind Univision among several key measures in its new 10 p.m. timeslot.
“BrainDead” drew a series-low 0.4 adults 25-54 rating, according to Nielsen, down from a 0.7 in its most recent original episode on July 11. (The program didn’t air last week because it was preempted by the Republican National Convention.)
Sunday’s episode managed just 2.26 million total viewers, down from 3.17 million for its last original. And in 18-49s, it averaged a 0.3, off a tenth from its last original.
CBS fared better earlier in the night, when “Big Brother” drew a 1.9 in 18-49s, up a tenth from last week and easily the night’s highest-rated program.
ABC won the evening in the demo with its steady lineup of game shows. “Celebrity Family Feud” and “$100,000 Pyramid” tied as the night’s No. 2 program with a 1.4 apiece, while “Match Game” won the 10 p.m. timeslot with a 1.1.
The network averaged a 1.2 in primetime.
***
Top show of the night in 18-49s
CBS’s “Big Brother” 8-9 p.m., 1.9 rating.
Top show of the night in 25-54s
CBS’s “Big Brother” 8-9 p.m., 2.3 rating.
Top show of the night in total viewers
CBS’s “60 Minutes” 7-8 p.m., 7.60 million.
Overnights
|
||||||
|
Network
|
Adults 18-49
|
Adults 25-54
|
Households
|
|||
|
Rating
|
Share
|
Rating
|
Share
|
Rating
|
Share
|
|
|
ABC
|
1.2
|
5
|
1.6
|
5
|
3.7
|
7
|
|
CBS
|
0.9
|
3
|
1.2
|
4
|
3.0
|
6
|
|
NBC
|
0.6
|
2
|
0.8
|
3
|
1.7
|
3
|
|
Fox (7-10 p.m.)
|
0.5
|
2
|
0.6
|
2
|
0.8
|
2
|
|
Univision
|
0.5
|
2
|
0.6
|
2
|
0.9
|
2
|
|
Telemundo
|
0.2
|
1
|
0.3
|
1
|
0.4
|
1
|
|
All ratings based on live-plus-same-day DVR playback, including shows replayed before 3 a.m. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs
Source: Nielsen
|
||||||
Overnights
|
||||||
|
Network - Program
|
Adults 18-49
|
Adults 25-54
|
Households
|
|||
|
Rating
|
Share
|
Rating
|
Share
|
Rating
|
Share
|
|
|
7 p.m.
|
22.5
|
|
27.1
|
|
48.4
|
|
|
CBS - 60 Minutes
|
0.8
|
4
|
1.3
|
5
|
4.9
|
10
|
|
ABC - America’s Funniest Home Videos (R)
|
0.7
|
3
|
0.9
|
3
|
2.4
|
5
|
|
NBC - Dateline
|
0.6
|
2
|
0.8
|
3
|
2.5
|
5
|
|
Fox - The Simpsons (R)
|
0.4
|
2
|
0.5
|
2
|
0.7
|
1
|
|
Univision - Aqui y Ahora
|
0.4
|
2
|
0.4
|
2
|
0.7
|
2
|
|
Telemundo - The Bourne Identity
|
0.2
|
1
|
0.3
|
1
|
0.3
|
1
|
|
7:30 p.m.
|
23.5
|
|
28.4
|
|
50.0
|
|
|
CBS - 60 Minutes
|
0.9
|
4
|
1.3
|
5
|
4.9
|
10
|
|
ABC - America’s Funniest Home Videos (R)
|
0.8
|
3
|
1.0
|
4
|
2.6
|
5
|
|
NBC - Dateline
|
0.6
|
3
|
0.9
|
3
|
2.6
|
5
|
|
Fox - Bob’s Burgers (R)
|
0.5
|
2
|
0.5
|
2
|
0.7
|
1
|
|
Univision - Aqui y Ahora
|
0.4
|
2
|
0.4
|
2
|
0.8
|
2
|
|
Telemundo - The Bourne Identity
|
0.2
|
1
|
0.3
|
1
|
0.3
|
1
|
|
8 p.m.
|
24.9
|
|
29.9
|
|
51.9
|
|
|
CBS - Big Brother
|
1.9
|
8
|
2.3
|
8
|
3.9
|
8
|
|
ABC - Celebrity Family Feud
|
1.3
|
5
|
1.9
|
6
|
4.4
|
9
|
|
Fox - The Simpsons (R)
|
0.7
|
3
|
0.8
|
3
|
1.0
|
2
|
|
NBC - Hollywood Game Night (R)
|
0.4
|
2
|
0.6
|
2
|
1.3
|
3
|
|
Univision - Va Por Ti
|
0.4
|
2
|
0.5
|
2
|
0.9
|
2
|
|
Telemundo - The Bourne Identity
|
0.3
|
1
|
0.3
|
1
|
0.4
|
1
|
|
8:30 p.m.
|
26.3
|
|
31.7
|
|
54.0
|
|
|
CBS - Big Brother
|
1.8
|
7
|
2.2
|
7
|
3.5
|
6
|
|
ABC - Celebrity Family Feud
|
1.5
|
6
|
2.1
|
6
|
4.9
|
9
|
|
Univision - Va Por Ti
|
0.5
|
2
|
0.6
|
2
|
0.9
|
2
|
|
Fox - Brooklyn Nine-Nine (R)
|
0.5
|
2
|
0.6
|
2
|
0.7
|
1
|
|
NBC - Hollywood Game Night (R)
|
0.4
|
2
|
0.6
|
2
|
1.1
|
2
|
|
Telemundo - The Bourne Identity
|
0.3
|
1
|
0.3
|
1
|
0.4
|
1
|
|
9 p.m.
|
27.2
|
|
32.9
|
|
55.2
|
|
|
ABC - The $100,000 Pyramid
|
1.4
|
5
|
1.9
|
6
|
4.3
|
8
|
|
Fox - Family Guy (R)
|
0.7
|
2
|
0.7
|
2
|
0.9
|
2
|
|
NBC - American Ninja Warrior (R)
|
0.6
|
2
|
0.7
|
2
|
1.2
|
2
|
|
Univision - Va Por Ti
|
0.6
|
2
|
0.6
|
2
|
1.0
|
2
|
|
CBS - Madam Secretary (R)
|
0.5
|
2
|
0.7
|
2
|
2.0
|
4
|
|
Telemundo - Rostros de la Frontera
|
0.3
|
1
|
0.3
|
1
|
0.4
|
1
|
|
9:30 p.m.
|
28.0
|
|
33.8
|
|
55.6
|
|
|
ABC - The $100,000 Pyramid
|
1.4
|
5
|
1.8
|
5
|
4.1
|
7
|
|
NBC - American Ninja Warrior (R)
|
0.7
|
2
|
0.9
|
3
|
1.4
|
2
|
|
Univision - Va Por Ti
|
0.6
|
2
|
0.7
|
2
|
1.0
|
2
|
|
Fox - The Last Man on Earth (R)
|
0.5
|
2
|
0.5
|
2
|
0.8
|
1
|
|
CBS - Madam Secretary (R)
|
0.4
|
1
|
0.6
|
2
|
1.9
|
3
|
|
Telemundo - Rostros de la Frontera
|
0.3
|
1
|
0.3
|
1
|
0.4
|
1
|
|
10 p.m.
|
27.3
|
|
32.6
|
|
53.6
|
|
|
ABC - Match Game
|
1.2
|
4
|
1.6
|
5
|
3.7
|
7
|
|
NBC - American Ninja Warrior (R)
|
0.8
|
3
|
1.1
|
3
|
1.6
|
3
|
|
Univision - Sal y Pimienta
|
0.6
|
2
|
0.6
|
2
|
1.0
|
2
|
CBS - BrainDead |
0.3 |
1 |
0.4 |
1 |
1.6 |
3
|
|
Telemundo - Ya Era Hora
|
0.2
|
1
|
0.2
|
1
|
0.3
|
1
|
|
10:30 p.m.
|
25.9
|
|
31.0
|
|
50.6
|
|
|
ABC - Match Game
|
1.1
|
4
|
1.5
|
5
|
3.5
|
7
|
|
NBC - American Ninja Warrior (R)
|
0.8
|
3
|
1.1
|
3
|
1.6
|
3
|
|
Univision - Sal y Pimienta
|
0.5
|
2
|
0.6
|
2
|
0.9
|
2
|
|
CBS - BrainDead
|
0.3
|
1
|
0.4
|
1
|
1.6
|
3
|
|
Telemundo - Ya Era Hora
|
0.2
|
1
|
0.2
|
1
|
0.3
|
1
|
|
Note: (R) denotes rerun
All ratings based on live-plus-same-day DVR playback, including shows replayed before 3 a.m. Seven-day DVR data won’t be available for several weeks. Forty-nine percent of Nielsen households have DVRs
Source: Nielsen
|
||||||
Tags: abc, big brother, braindead, cbs, celebrity family feud, overnight ratings, SUNDAY, sunday overnights
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