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Fox taking November
sweeps with ease


Well out ahead of No. 2 ABC with a 3.6 in adults 18-49s

Nov 25, 2009

Fox is coming off one of its weakest weeks of the season, but no matter.

With just three nights left to tally in the November sweeps, which end tonight, Fox has built an insurmountable lead and is poised for its first-ever solo November sweeps victory. It tied for the 2001 lead with NBC.

Through Sunday night, the most recent numbers available from Nielsen, Fox was averaging a 3.6 adults 18-49 rating and 10 share, 16 percent ahead of second-place ABC.

ABC was at 3.1/9, just barely ahead of third-place CBS at 3.0/8, with NBC trailing at 2.6/7. The CW will finish last among the Big Five networks with a 1.2/3.

Fox owes its margin of victory almost entirely to baseball. Game four of the World Series on Nov. 1 was the third-highest-rated program during sweeps, behind only two "Sunday Night Football" games on NBC, averaging a 7.8 rating.

All but one of the six World Series games aired during sweeps, and all averaged at least a 4.7 rating. By contrast, last week Fox had only one series, "House," that managed better than a 4.7.

In fact, last week Fox finished fourth among the Big Four networks with a 2.4 adults 18-49 average. Without sports, which includes two Sundays of highly rated NFL overrun, Fox actually would have finished third during sweeps, behind CBS and ABC.

And in the female young adult demos, women 18-34 and 18-49, ABC finished first based on its scripted programming, with "Grey's Anatomy," "Desperate Housewives" and "Private Practice" the sweeps' top-rated programs in those demos.

Still, a win is a win, especially for a network that's been nearly moribund in fall for years. Fox has a 0.4 lead on CBS for the season, and its lead is only expected to grow come January, when "American Idol" returns for its ninth season.

***

In broadcast ratings for the week ended Nov. 22:

Among adults 18-49, ABC was first with a 3.0 average rating and an 8 share, followed by CBS at 3.0/8, NBC at 2.5/7, Fox at 2.4/7, Univision at 1.4/4, CW at 1.1/3, Telemundo at 0.5/1, Telefutura at 0.4/1, Ion at 0.3/1 and Azteca at 0.1/0.

Top five English-language Big Five shows (18-49s): 1. NBC’s “Sunday Night Football” 6.6; 2. ABC’s “American Music Awards” 5.5; 3. ABC’s “Grey’s Anatomy” 5.1; Tie-4. CBS’s “The Big Bang Theory” and Fox’s “House” 5.0.

Top five English-language Big Five shows (total viewers): 1. CBS’s “NCIS” 20.34 million; 2. ABC’s “Dancing with the Stars” 18.84 million; 3. NBC’s “Sunday Night Football” 17.33 million; 4. ABC’s “Dancing with the Stars Results” 16.02 million; 5. CBS’s “60 Minutes” 15.98 million.

Top five time-shifted English-language Big Five shows (18-49s, by Live+7 playback, week ended Nov. 1): 1. ABC’s “Grey’s Anatomy” 2.6 increase (up 39 percent); 2. NBC’s “The Office” 2.2 increase (up 42 percent); 3. ABC’s “Modern Family” 1.6 increase (up 36 percent); 4. ABC’s “Desperate Housewives” 1.5 increase (up 26 percent); 5. CBS’s “The Mentalist” 1.5 increase (up 32 percent).

Show on the rise: “¡Viva El Sueño!,” Univision, Sunday 8 p.m. The three-hour season finale averaged 3.66 million total viewers, making it the season’s most-watched episode.

Show on the decline: “V,” ABC, Tuesday 8 p.m. The alien drama slipped 18 percent week-to-week among 18-49s, from a 3.8 rating to a 3.1.
 

WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending November 22

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

7.3

8340

12

4.0

11620

10

3.0

3910

8

ABC

6.3

7240

10

3.4

10010

9

3.0

3920

8

NBC

4.7

5420

8

2.6

7460

7

2.5

3270

7

FOX

3.8

4400

6

2.2

6310

5

2.4

3160

7

UNI

1.9

2190

3

1.3

3710

3

1.4

1840

4

CW

1.6

1790

2

0.8

2340

2

1.1

1480

3

ION

0.6

660

1

0.3

860

1

0.3

390

1

TEL

0.5

620

1

0.4

1070

1

0.5

650

1

TF

0.4

500

1

0.3

900

1

0.4

520

1

AZA

0.2

170

0

0.1

260

0

0.1

170

0

* Each rating point is equivalent to 1. 149 million homes

Source: Nielsen Media Research 

 

SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending November 22

Network

Households

People 2+

Adults 18-49

Rtg%

(000)

Shr

Rtg%

(000)

Shr

Rtg%

(000)

Shr

CBS

7.6

8700

12

4.2

12170

11

3.2

4260

9

ABC

6.6

7580

11

3.6

10380

9

3.1

4130

9

FOX

5.8

6610

9

3.3

9610

8

3.6

4700

10

NBC

4.9

5650

8

2.7

7840

7

2.7

3590

7

UNI

1.9

2140

3

1.2

3600

3

1.4

1840

4

CW

1.7

1960

3

0.9

2580

2

1.3

1650

3

ION

0.6

650

1

0.3

850

1

0.3

340

1

TEL

0.5

610

1

0.4

1050

1

0.5

650

1

TF

0.4

510

1

0.3

880

1

0.4

530

1

AZA

0.1

150

0

0.1

210

0

0.1

130

0

* Each rating point is equivalent to 1. 149 million homes

Note: Season-to-date estimates are a weighted average of pre-TSV and Live+SD data.
Source: Nielsen Media Research 

TOP 25 PROGRAMS – BROADCAST
Ranked on Households
Week Ending November 22

#

PROGRAMS

Net

HOUSEHOLDS

PERSONS 2+

Rtg%

Shr

(000)

#

Rtg%

(000)

1

NCIS

CBS

12.3

19

14152

1

7.0

20339

2

DANCING WITH THE STARS

ABC

12.1

18

13883

2

6.5

18844

3

NBC SUNDAY NIGHT FOOTBALL

NBC

10.6

17

12178

3

5.9

17330

4

DANCING W/STARS RESULTS

ABC

10.2

16

11767

4

5.5

16021

5

MENTALIST, THE

CBS

10.0

17

11487

6

5.4

15851

6

60 MINUTES

CBS

9.9

16

11426

4

5.5

15978

7

NCIS: LOS ANGELES

CBS

9.3

14

10695

7

5.1

14870

8

CSI

CBS

9.2

14

10617

7

5.1

14909

9

GREY'S ANATOMY-THU 9PM

ABC

9.1

14

10415

10

4.8

14070

10

CSI: NY

CBS

8.7

15

9970

11

4.7

13623

11

AMERICAN MUSIC AWARDS(S)

ABC

8.6

14

9897

9

4.9

14241

11

CRIMINAL MINDS

CBS

8.6

14

9929

11

4.7

13703

13

CSI: MIAMI

CBS

8.5

15

9760

14

4.5

13262

14

GOOD WIFE, THE

CBS

8.4

15

9693

17

4.3

12699

14

TWO AND A HALF MEN

CBS

8.4

13

9618

11

4.7

13686

16

BIG BANG THEORY, THE

CBS

7.9

12

9046

14

4.5

13229

17

SUNDAY NIGHT NFL PRE-KICK

NBC

7.7

12

8849

16

4.4

12739

18

HOUSE

FOX

7.3

11

8431

17

4.3

12666

19

SURVIVOR: SAMOA

CBS

7.2

11

8309

19

4.2

12327

20

AMAZING RACE 15

CBS

6.9

11

7967

19

4.2

12191

20

CASTLE

ABC

6.9

12

7955

21

3.6

10528

22

BONES

FOX

6.3

10

7186

22

3.4

9880

23

COLD CASE

CBS

6.1

10

6955

23

3.3

9547

24

FOOTBALL NT AMERICA PT 3

NBC

6.0

10

6916

23

3.3

9656

24

PRIVATE PRACTICE

ABC

6.0

10

6940

27

3.1

8926

24

V

ABC

6.0

9

6912

26

3.2

9324

Source: Nielsen Media Research

TOP 25 PROGRAMS – BROADCAST
Adults 18-49
Week Ending November 22

Rank

Program

Net

Rtg%

(000)

1

NBC SUNDAY NIGHT FOOTBALL

NBC

6.6

8705

2

AMERICAN MUSIC AWARDS(S)

ABC

5.5

7244

3

GREY'S ANATOMY-THU 9PM

ABC

5.1

6646

4

BIG BANG THEORY, THE

CBS

5.0

6607

4

HOUSE

FOX

5.0

6538

6

TWO AND A HALF MEN

CBS

4.7

6204

7

SUNDAY NIGHT NFL PRE-KICK

NBC

4.6

6031

8

NCIS

CBS

4.1

5390

9

DANCING WITH THE STARS

ABC

3.9

5120

9

FAMILY GUY

FOX

3.9

5094

11

SURVIVOR: SAMOA

CBS

3.8

5015

12

AMAZING RACE 15

CBS

3.7

4815

12

BIGGEST LOSER 8

NBC

3.7

4871

12

CRIMINAL MINDS

CBS

3.7

4917

12

CSI: MIAMI

CBS

3.7

4857

12

MENTALIST, THE

CBS

3.7

4903

12

MODERN FAMILY

ABC

3.7

4867

12

OFFICE

NBC

3.7

4821

19

CSI

CBS

3.5

4650

19

FOOTBALL NT AMERICA PT 3

NBC

3.5

4554

21

HOW I MET YOUR MOTHER

CBS

3.4

4487

21

NCIS: LOS ANGELES

CBS

3.4

4441

23

60 MINUTES

CBS

3.3

4328

23

CLEVELAND

FOX

3.3

4353

23

GLEE

FOX

3.3

4321

23

SIMPSONS

FOX

3.3

4347

Source: Nielsen Media Research

  

SPANISH-LANGUAGE TELEVISION (WEEKLY COLLAPSED)
Ranked on Households
Week Ending November 15

#

PROGRAMS

Net

Rtg

P2+ (000)

1

SORTILEGIO M-F

UNI

19.3

4305

2

CRISTINA MON

UNI

17.4

3406

3

EN NOMBRE DEL AMOR M-F

UNI

17.2

3855

4

AQUI Y AHORA TUE

UNI

14.6

2966

5

DON FRANCISCO PRESENTA WE

UNI

14.4

2750

6

GANCHO AL CORAZON M-F

UNI

13.8

3039

7

ROSA DE GUADALUPE THU-FRI

UNI

13.2

2887

8

VIVA EL SUENO SUN

UNI

12.4

2584

9

SABADO GIGANTE SAT

UNI

11.3

2193

10

QUIEN TIENE RAZON? EE SUN

UNI

10.3

2049

11

FAMILIA P. LUCHE SAT

UNI

8.1

1740

12

MARIA TODOS ANGELES SUN

UNI

7.6

1584

13

MAS SABE EL DIABLO M-F

TEL

6.7

1449

14

CINE DE LAS ESTREL SUN 2

TF

5.4

1487

15

BETTY LA FEA M-F

TF

4.7

1105

16

CINE DE LAS ESTREL SUN

TF

4.5

1122

17

VECINOS M-F

TF

4.4

1073

17

VICTORINOS M-F

TEL

4.4

985

17

NINOS RICOS M-F

TEL

4.4

950

20

FUTBOL ESTELAR II

TEL

4.3

976

20

CINE MILLONARIO

TEL

4.3

958

20

12 CORAZONES M-F

TEL

4.3

949

23

CINE DE LAS ESTRELLAS M-F

TF

4.0

887

24

VEREDICTO FINAL M-F

TF

3.9

750

25

CINE EN CASA

TEL

3.6

892

Source: Nielsen Media Research

 

HISPANIC ENGLISH-LANGUAGE VIEWING
Ranked on Households
Week Ending November 15

#

PROGRAMS

Net

Rtg

P2+(000)

1

NBC SUNDAY NIGHT FOOTBALL

NBC

7.0

1352

2

DANCING WITH THE STARS

ABC

4.8

933

3

FAMILY GUY

FOX

4.7

1029

4

DANCING W/STARS RESULTS

ABC

4.4

838

4

GREY'S ANATOMY-THU 9PM

ABC

4.4

842

6

SUNDAY NIGHT NFL PRE-KICK

NBC

4.3

812

7

DESPERATE HOUSEWIVES

ABC

4.1

848

7

OT, THE

FOX

4.1

835

7

TWO AND A HALF MEN

CBS

4.1

767

10

CSI: NY

CBS

4.0

696

10

SIMPSONS

FOX

4.0

877

Source: Nielsen Media Research

 

AFRICAN AMERICAN AUDIENCE ESTIMATES
Ranked on Households
Week Ending November 15

#

PROGRAMS

Net

Rtg

P2+(000)

1

NBC SUNDAY NIGHT FOOTBALL

NBC

15.6

2897

2

CSI: MIAMI

CBS

11.0

1975

3

OT, THE

FOX

10.7

2069

4

CSI: NY

CBS

10.3

1758

5

SUNDAY NIGHT NFL PRE-KICK

NBC

10.3

2012

6

NCIS: LOS ANGELES

CBS

9.3

1774

7

CSI

CBS

8.9

1643

8

NCIS

CBS

8.4

1633

9

GREY'S ANATOMY-THU 9PM

ABC

8.4

1425

10

CLEVELAND

FOX

8.3

1798

* Ratings based on 13.65 million African American TV homes.
Source: Nielsen Media Research

 

TOP 20 NETWORK SPORTS PROGRAMS
Ranked on Households
Week Ending November 15

#

PROGRAMS

Net

Episode

Households

Persons 2+

US Rtg%

Shr

(000)

(000)

1

FOX NFL SUNDAY-NATIONAL-11/15/2009

FOX

VARIOUS TEAMS AND TIMES

15.9

29

18290

26747

2

NBC SUNDAY NIGHT FOOTBALL-11/15/2009

NBC

NEW ENGLAND AT INDIANAPOLIS

13.7

22

15755

22392

3

CBS NFL SINGLE-11/15/2009

CBS

VARIOUS TEAMS AND TIMES

9.8

22

11299

15747

4

FOX NFL SUNDAY-PST GN-NAT-11/15/2009

FOX

SEATTLE AT ARIZONA

8.9

15

10181

14732

5

FOX NFL SUNDAY-REGIONAL-11/15/2009

FOX

VARIOUS TEAMS AND TIMES

7.2

16

8314

11724

6

ABC COLLEGE FTBL GM-LATE-11/14/2009

ABC

VARIOUS TEAMS AND TIMES

4.3

10

4906

6738

7

HOME DEPOT CLLG FOOTBALL2-11/14/2009

CBS

FLORIDA AT SOUTH CAROLINA

4

9

4651

6347

8

SAT NIGHT FOOTBALL-11/14/2009

ABC

ND AT PITTS/TXS TECH AT OK ST

3.7

7

4263

5972

9

NASCAR SPRINT CUP-SUN-11/15/2009

ABC

PHOENIX

3.3

6

3777

5172

10

HOME DEPOT CLLG FOOTBLL-11/14/2009

CBS

TENNESSEE AT OLE MISS

2.2

6

2489

3069

11

CBS SPORTS SPECTACULAR-SU-11/15/2009

CBS

2009 ARETE HONORS-COURAGE

1.4

3

1632

2005

12

FUTBOL LIGA MEXICANA SUN-11/15/2009

UNI

SANTOS VS AMERICA

0.8

1

867

1304

13

NBC SPORTS SPECIAL 11/15-11/15/2009

NBC

ISU GRAND PRIX SKATING

0.9

2

1056

1259

14

KIWI CHALLENGE GOLF-SUN-11/15/2009

NBC

 

0.8

2

932

1170

15

FUTBOL ESTELAR II-11/14/2009

TEL

CHIVAS VS CRUZ AZUL

0.5

1

584

1019

16

POKER AFTER DARK MO-SAT-11/14/2009

NBC

 

0.6

3

702

857

17

KIWI CHALLENGE GOLF-SAT-11/14/2009

NBC

 

0.5

1

604

716

18

POKER AFTER DARK MO-SAT-11/11/2009

NBC

 

0.5

3

615

670

19

POKER AFTER DARK MO-SAT-11/10/2009

NBC

 

0.5

2

544

594

20

NBC SPORTS SPECIAL 11/14B-11/14/2009

NBC

FACE THE ACE

0.4

1

484

563

Source: Nielsen Media Research



Toni Fitzgerald is a staff writer for Media Life.




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