Media Life Magazine - For media buyers and Planners

SHORTS

CBS wins Friday with NCAA basketball
Network averages a 2.4 rating among viewers 18-49, topping the combined average of ABC, Fox and NBC

ABC pulls ahead with ‘World News Tonight’
Newscast is in first place among total viewers at this point in the season for the first time in two decades

For one TV ad, a case of premature congratulation
A conservative PAC runs commercials praising lawkmakers for repealing Obamacare, which of course didn't happen

TV programming blog: All the cancellations and renewals
Spike renews 'Ink Master' for a 10th season, which will air on Paramount Network following next year's rebrand

Putting a pricetag on ad fraud: $16.4 billion
That's how much advertisers stand to lose in 2017, says a new report, which notes programmatic sees a disproportionate share of fraud

Wednesday, August 01, 2018

A note to our readers

After nearly 18 years, it’s time to say good-bye
Media Life Magazine is closing down. This short note is to thank our readers and advertisers for their wonderful support through the years. It's been a great experience for all of us.

Digital

Yet more evidence native advertising doesn’t work
Only a third of advertisers renew their campaigns, finds a new study, and more than a third of publishers aren't following FTC guidelines on labeling, deceiving readers

Digital

A new type of cord-cutting: Snipping broadband
People are starting to chop their subscriptions to save money, just as they do with cable. Smartphones and wifi make the internet accessible without broadband.

Radio

Coming, the collapse of radio’s iHeartMedia

Industry giant is struggling under a massive debt and losing gobs of money. Creditors are closing in. It's a good bet it will be broken up and sold off in parts. Here's what went wrong.

Newspapers

Weeklies: Surviving if not thriving in digital age
They've weathered the transition to digital by putting up paywalls and providing information people can't find elsewhere while maintaining strong community ties. But some worry about their future.

Social media

Tweeter in chief: How Trump could save Twitter
The struggling social media site has enjoyed renewed relevance with the president’s prolific tweeting. The challenge is translating that to ad dollars, which it hasn't done yet.

Media economy

Shows Trump hates are seeing big ad gains
Commercial prices for 'SNL' and 'Rachel Maddow' have soared right along with their audiences. But also seeing a surge in advertising demand is his favorite network, Fox News.

Television

Broadcast vs. cable: How the top shows stack up
AMC's 'The Walking Dead' is way ahead in viewers and in advertising. But beyond that, broadcast continues to draw the most consistent audiences among adults 18-49.

Alternative media

A sign that coughs at your cigarette smoke
What looks like a poster at a bus stop is really a video ad that starts hacking when it detects cigarette smoke. Advertiser: A chain of Swedish pharmacies promoting healthier living.

Magazines

The word: Time Inc. sale is imminent
The deal could be done as soon as this week, with Meredith remaining the favorite to win the parent of Sports Illustrated and Time. But three others remain in running.

Media Life Classifieds
Ad sales rep for a digital-only magazine
Freelance media planner/buyer available for all markets
Wanted: Media buyer in Philadelphia
Paid social media planner wanted in Detroit
Opening for a media planner at a top OOH agency

Media by the numbers
This week’s broadcast ratings
This week’s cable ratings
This week’s top-rated movies, songs and books
This week’s daypart ratings
This month’s digital traffic data: December 2016

Archives

college world series

This week in out of home
Your client at the College World Series
More than 300,000 fans will attend CWS games in Omaha. Advertisers can get involved with sponsorships through the NCAA or plaster their ads across local OOH venues.

What's new in alternative media

A sign that coughs at your cigarette smoke

Billboards with LEGO figures in place of TV stars

Cool idea: ‘Baywatch’ billboards that react to weather

So cool: Petting cheetahs at the Canberra airport

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People

Richard Schmaeling

Richard Schmaeling becomes CFO at Entercom

He officially joins the radio company on April 18, after previously service as chief financial officer at Travel Leaders Group

Arun Kumar becomes chief data and marketing tech officer at IPG
Jenny Campbell rises to managing director at 72andSunny
Adam Crandall becomes director of strategy at mono
Mark Wildman rises to EVP of partnerships at Westwood One
Kevin Craig rises to SVP of newspaper relations at AMG/Parade
Bill Corvalan becomes VP of West Coast partnerships at AllOver Media
Richard Just becomes editor at The Washington Post Magazine
Gemma Lawson rises to VP and design director at Nickelodeon
Ashley Judd joins Epix’ ‘Berlin Station’
Former NBC ad sales executive Robert Blackmore dies at age 90

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Features

TV Reviews

Fox’s ‘Kicking & Screaming’: That about captures it
The show will have to fight to make an impact in its tough timeslot opposite ABC's 'Scandal' and CBS's comedies. It's Fox's usual formula of reality with a twist.

TV Reviews

CW’s ‘Riverdale’: A perfect addition to its comic lineup
The edgier update of the Archie series finds the red-head hot for teacher and Jughead investigating a murder. It's soapy and fun, and just right for 18-34s.

TV Reviews

CBS’s ‘Hunted’: Little hope of sustaining its big bow
It's premiering behind the AFC championship, which will lift it to huge numbers. But buyers say the intensity of the show could turn viewers off.

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In the Media Economy Newsletter.
The final word on 2016 advertising: Great
Cable news spending keeps pumping post-election
Huge media storm over Trump’s Muslim immigration ban
2016: The year advertisers pulled back on digital
Remembering Bob Coen, the seer of Madison Avenue
Retail’s got a big problem. Media’s got a bigger one.
The big media narrative of 2017: Transparency
You auto know: Another banner year for car sales
Imagining local advertising, 10 years down the road

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Yesterday's feature stories

The word: Time Inc. sale is imminent
Rundown: Which advertisers have jumped from YouTube
Media Life’s Digital Media Transparency Initiative
HBO does hard time with Dwayne Johnson
CBS dominates Thursday with more NCAA playoffs
Podcasting comes of age: What’s behind a recent boom
CBS renews a slew of shows, with a few missing
Best of the week: Advertisers revolt against Google
Surprise: There’s one area where TV viewing is soaring
Weekend TV: Can anyone beat the UConn women?
‘Empire’ rises slightly in its return to lift Fox to first
Well now: Mobile usage is even bigger than you think
CBS, the daytime leader, leads Daytime Emmy nominations
Whoa: Almost a third of Millennials cut the cord

© Media Life Magazine 2018